As we move into 2021, things are once again poised to change. As the whisky industry continues to adapt to the global surge in demand, revamping or expanding core collections becomes increasingly common observations among distilleries. Such tactics have a pronounced effect on the market, often catalysing a shift in perspectives and attitudes towards a centuries-old spirit. In a conversation with Chua Khoon Hui, organiser of Whiskey Journey and founder of The Whisky Store, we discovered just how much and how well local mindsets have adjusted over the years.
One of the more significant developments in the industry is larger conglomerates (e.g. Diageo) absorbing more distilleries and diversifying their portfolio. What is your take on this, with regard to how it affects the consumer?
This story is from the Issue 164 edition of August Man SG.
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This story is from the Issue 164 edition of August Man SG.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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