What were some of your struggles during the early days of Love Bonito?
Back then everything was traditional, we were setting the stage for eCommerce. Singpost was the monopoly when it came to logistics, we had to determine what was the best way to work with Singpost: would they be willing to experiment because we still had to weigh each package, and manually write each name, address and then affix a physical stamp and then make multiple trips a day to the post office. With the rise of online shopping, we had to figure out how to do things differently.
On a personal note, there was also the burden of knowing that I had loaned my mother’s entire life savings to break my bond and it came at a time when my father was going through bankruptcy as well with my mother working three jobs to support the family. These were some of the reasons that pushed me not to fail.
Doing this in my early 20s, I also had to discover and find my footing and identity as a person. I still wasn’t sure who I was, I was swayed by peer and societal pressures. I didn’t even know who I was yet, but I had to figure out who I was as a leader.
This story is from the Issue 175 edition of August Man SG.
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This story is from the Issue 175 edition of August Man SG.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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