Industry News: MARKET BUZZ boAt
Abraxas Lifestyle|September - October 2020
boAt ropes in the ‘Turbanator' Diljit Dosanjh as their newest boAthead

boAt Lifestyle – a consumer tech brand that is an amalgamation of music, fashion, and action sports has signed on actor & singer Diljit Dosanjh as their new brand ambassador. The multi-talented turbanator has touched the chords of the millennial and established himself not only as of the star of India’s Punjabi music industry with his euphonious and passionate singing capabilities but also with his convincing versatile acting skills. With Diljit Dosanjh coming on board, boAt aims to touch a ‘desi tune’ with enthusiasts.

Diljit has established himself not only as the backbone of India’s Punjabi music industry with his euphonious and passionate singing capabilities but also with his convincing chocolate boy acting skills. boAt has roped the multi-talented turbanator to target the music enthusiasts seeing his likeability across ages.

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