After facing criticism for slow growth and innovation, the social platform’s video offering could be what saves it from itself
In the past few weeks, Twitter has secured deals with several television companies and sports leagues hoping to get in early on the San Francisco-based social network’s burgeoning livestreaming business. And while Twitter has struggled to grow fast enough to please Wall Street in the last few quarters, broadcasters and advertisers are hopeful that a new set of products could help Twitter get back on course (if only as a hedge against the growing clout of Facebook and Snapchat).
In early July, Twitter announced a partnership with CBS News to livestream gavel-to-gavel coverage of last week’s Republican National Convention in Cleveland and this week’s Democratic National Convention in Philadelphia. Days later, it revealed plans to stream several financial talk shows with Bloomberg News. And just last week it announced a deal with the NBA to stream two new weekly shows, following a similar sports streaming agreement signed with the Pac-12 Conference. But the biggest score came in April, when Twitter signed a $10 billion deal to livestream 10 Thursday Night Football games starting in August. (Reports have Twitter in talks with Major League Soccer and Turner Sports for other deals.)
Twitter declined to comment on this story.
This story is from the July 25, 2016 edition of ADWEEK.
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This story is from the July 25, 2016 edition of ADWEEK.
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