Thinking inside the box
Money Magazine Australia|October 2021
James Chin Moody Co-founder and CEO of Sendle, the courier delivery disruptor Aged 44 and married with two children, he lives in Sydney
ALAN DEANS

Fact file

First job at 14 was working at Bookworld in Stafford City shopping centre, Brisbane. “We got massive discounts, which was great.” His first savings were stashed in a hollowed-out book. “It was a top-secret thing. Eventually, I worked out you could take it to the bank and get interest.” Once, when his wife Geraldine accepted an attractive job offer from Virgin Australia, he became the primary carer for their two children. When they had a nap, he worked on his start-up ideas in the front room. He says he has learned something from every job, including about values-based leadership when at the CSIRO.

As a young man, James Chin Moody was deeply involved in advocacy as co-chair of the United Nations Environment Programme’s youth council. A core focus was sustainable consumption. Fast-forward 20 years or so, and the devoted campaigner is putting the beliefs he supported then into practice via a unique courier delivery disruptor called Sendle.

That business contracts mid-tier courier companies to collect parcels for Sendle’s clients, initially from the premises or homes of small business operators. Once the couriers delivered their regular loads for the day for other contractors, they had been returning empty to base. What better way to make an extra income than to backload Sendle’s parcels for despatch around the country?

It’s a simple idea, and it is giving Chin Moody a reputation for innovation. He initially tried to interest Australia Post in delivering packages, but it wasn’t up for it. After all, it was a big kahuna in parcels already. But he also believed it had a problem he could overcome. People often stand in long lines at post offices, eating up valuable time, to mail packages. Sendle now has couriers go one better. They call at their clients’ doors. Quickly, easily and at competitive prices.

A downside to the delivery business, however, is that it involves burning fossil fuel. Therefore, to stay true to his environmental principles, Chin Moody has found ways to be fully carbon neutral. Sendle first looks to improve the efficiency of its couriers by helping to reduce their carbon intensity. They are encouraged to use electric vehicles and are paid to install solar panels on the roofs of their depots. That also helps to reduce the costs Sendle otherwise would incur by purchasing carbon offsets to plant rainforests in the Amazon, something they have done since starting out.

“We don’t want the fact that we are 100% carbon neutral in Australia and America to be a competitive advantage at all,” he says. “We want the entire industry to follow.”

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM MONEY MAGAZINE AUSTRALIAView All

Our tax system is reformed in the wake of the pandemic

It’s a political minefield, but something needs to be done as the population ages

4 mins read
Money Magazine Australia
December 2021 - January 2022

Stapling ends the huge waste

Aussies will save $2.8 billion over the next 10 years as unnecessary fees and premiums are ditched

5 mins read
Money Magazine Australia
December 2021 - January 2022

Put a mask on your portfolio

It’s been an incredible 18 months. Now is the time to prepare for the next leg of the journey.

5 mins read
Money Magazine Australia
December 2021 - January 2022

Under unhealthy influences

Hidden persuaders take away our ability to make true choices, encouraging us to jump to conclusions

3 mins read
Money Magazine Australia
December 2021 - January 2022

Add power to the estate plan

It’s important to nominate a trusted person to make decisions on your behalf should you become incapacitated

10+ mins read
Money Magazine Australia
November 2021

In the company of angels

Danielle Robertson was born at a time when Australian women had to manage their homes, children and entertaining pretty much on their own.

9 mins read
Money Magazine Australia
November 2021

A conversation we need to have

Dementia affects an increasing number of Australians, and families should plan now for the financial risks

4 mins read
Money Magazine Australia
November 2021

A little pain can be a good thing

Lending restrictions to rein in booming house prices are prudent risk management

5 mins read
Money Magazine Australia
November 2021

A betrayal of trust

Under the cover of lockdowns, unscrupulous children and other relatives are ripping off ageing parents more than ever

10+ mins read
Money Magazine Australia
November 2021

ASK THE EXPERTS WHERE TO INVEST $10K

In a challenging year, one silver lining is that many of us have been able to stash away some extra cash. Here are eight ways to make the most of it.

10+ mins read
Money Magazine Australia
November 2021