An off-road supremo reborn
Finweek English|4 March 2021
The new Land Rover Defender: Fit for off-roading enthusiasts and the digital generation.
Glenda Williams
An off-road supremo reborn

I’m fleetingly suspended in the air at an angle with only two wheels on the ground, one on the lip of a narrow ledge. The other two wheels are dangling in the air. All I can see out the windscreen is sky. One false move and I’m done for.

In any other vehicle, I would be sweating profusely but I am in no ordinary vehicle. I am in an off-road supremo, the new Land Rover Defender. And the outcome is a happy one.

In 2020, South Africa celebrated the arrival of the new Defender, a famed 4x4 that with the exception of a few years halts in production, Land Rover has been manufacturing since 1948. Its breadth of capability, especially in brutal conditions, has always been legendary. But a luxury, comfy, everyday driving car it was not. That’s not the case anymore.

The posher new Defender comes in two configurations; the long-wheelbase five-door 110 and the three-door shorter wheelbase 90 derivatives. Both are offered in petrol and diesel variants with Mild Hybrid Electric Vehicle (MHEV) technology option for the 6-cylinder petrol engine. finweek explored new off-road heights in the Land Rover Defender 110 D240.

Softened boxiness

If you drew a box with a smaller box atop that, added four wheels and round lights, it would pretty much typify the design of an old Defender. The boxy shape remains but its extremities have been softened with modern curves. The silhouette is recognizable, but it is gentler on the eye, more trendy looking and its purposeful stance has been upped.

This story is from the 4 March 2021 edition of Finweek English.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the 4 March 2021 edition of Finweek English.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM FINWEEK ENGLISHView All
THE HEALTH OF SA'S MEDICAL SCHEMES
Finweek English

THE HEALTH OF SA'S MEDICAL SCHEMES

As the Covid-19 pandemic abates, finweek takes a look at the financial performance of some of the largest players.

time-read
7 mins  |
5 November 2021
The effect of Gilbertson's departure
Finweek English

The effect of Gilbertson's departure

With Ntsimbintle Holdings now the major shareholder of Jupiter Mines, it could change SA’s manganese industry.

time-read
3 mins  |
5 November 2021
Making money from music
Finweek English

Making money from music

Why investors are increasingly drawn to the music industry.

time-read
3 mins  |
5 November 2021
Conviction is key
Finweek English

Conviction is key

Sandy Rheeder plays a critical role in Mukuru’s mission to open up financial services to the emerging consumer market in Africa through tailor-made technology solutions and platforms.

time-read
5 mins  |
5 November 2021
The post-pandemic toolkit
Finweek English

The post-pandemic toolkit

How CFOs can use technology to support growth.

time-read
4 mins  |
5 November 2021
Big city living exodus
Finweek English

Big city living exodus

Mini cities like Waterfall City and Steyn City are redefining city-style apartment living.

time-read
3 mins  |
5 November 2021
Big compact, big value
Finweek English

Big compact, big value

Handsome, with a hefty level of standard specification, the roomy Haval Jolion compact crossover is a great value proposition.

time-read
3 mins  |
5 November 2021
On barriers to entry
Finweek English

On barriers to entry

There are various ways in which a company or sector can achieve competitive dominance. They usually make for good investments.

time-read
2 mins  |
5 November 2021
Fear and greed in one index
Finweek English

Fear and greed in one index

To buck the trend, when markets are hot or cold, is a tough thing to do. However, it can deliver solid returns.

time-read
3 mins  |
5 November 2021
Africa's largest data centre facility coming soon
Finweek English

Africa's largest data centre facility coming soon

Vantage Data Centers plans to invest over R15bn for its first African data centre facility in Attacq’s Waterfall City.

time-read
3 mins  |
5 November 2021