Engineered Stone: the Next Frontier
The Tiles of India|July/August 2016

Amit shah, managing Director, Classic marble Company speaks to the tiles of India about innovation and the future trends in the stone industry.

Sheetal Joshi 

Classic Marble Company (CMC), the connoisseurs of the imported marble industry in India began operations in 1994 and in this journey of 20 years achieved many landmarks. Armed with a vision to revolutionize marble, they are at the forefront in terms of constant innovation in terms of design and functionality.

In Conversation with Amit Shah:

What are the latest developments in terms of design and innovation in your products?

Today, engineered stones are breaking aesthetic barriers in both design and function. With its appearance of natural stone and characteristics that overcome its limitations, engineered stones are being widely preferred in many residential and commercial projects. This new age stone variety offers consistency in colors and patterns and is basically inspired by the beauty found in natural stones. Kalinga Stone which is Classic Marble Company’s flagship brand for engineered stones offers the widest choice of over 200 varieties in both engineered marble and quartz. Its latest launch in the quartz collection has vein patterns as its characteristic differentiator from the rest and is expected to be the next big trend setter in the industry. Released in the market under the titles - Bianco Carrara, Bianco Venatino and Statuario, this collection of quartz has a striking resemblance to the classic white Italian marble that carries similar veined patterns and is in much demand.

Do you observe changes in application especially related to functionality?

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