CREATING THEIR OWN RULES

A woman can certainly turn a house into a home and these decor brands led by some amazing females can make any idea doable! Our design industry has always been supportive of new skills and these trailblazers are perfectly setting stones of success in the field. Let us discover a bit more about them along with their brand's strength and journey.

- YUKTI KASERA

Your inspiration

Be it the ripples in water or the undulations on the earth's surface, all of the products at Differniture have some link to nature. If not from a physical attribute of nature, I like to look inwards into the material itself, like the branches of a tree or the rings that had formed each year as the tree ages and use those natural textures to tell the story behind the product.

Design ethics of the brand

Differniture focuses on a sustainable approach to design. From trying to create zero and minimal waste products, sourcing fallen trees, using reclaimed and salvaged materials to using non toxic oils and wax blends made inhouse, as well as creating entirely from discarded fragments of past projects.

Your turning point in life

At the time of my graduation in Product Design from Parsons Design School we were given the option to wear a green tassel on our graduation caps, signifying that we would practice a sustainable approach to design. It was only years later when I decided to start my own furniture brand that i reflected back on that pledge. Initially I followed this path because I felt that as a designer it was my duty to create environmentally conscious products but later I was happy to see that more and more people were not only intrigued by the idea but acknowledged the importance behind the responsibility we face towards taking care of our environment.

Challenges faced in the field