Brand Story - Poliform
Livingetc India|September 2019
Brand Story - Poliform

Poliform is a classic tale of a small-time artisan shop started during 1942, which took nearly three decades to take on a more formal shape, when it metamorphosed into an established furniture company in 1970, in the Italian region of Brianza. Run essentially as a family business, it is heralded presently by a mix of members in the second and third generation. Although every cell of Poliform is stamped in the archetypal ‘Made In Italy’ schema, it quickly moulded itself over the period of time towards a more global approach to design and technique, in sync with the expansion of its geographical borders globally. This flair was probably the key stratagem that has catapulted the company towards its status as a world leader in designer furniture.

THE JOURNEY

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM LIVINGETC INDIAView All

Urban Glamour

A business mogul’s personal sanctuary in Bengaluru is the ultimate in luxury, created with sustainable, India-centric design elements

7 mins read
Livingetc India
March 2021

THE ‘AIR'Y HOUSE

This essay in tropical modernism is a luxurious retreat for nature enthusiasts

4 mins read
Livingetc India
March 2021

PAINT-PLAY

Thrissur based Lijo Reny Architects use natural light and paint colours to dot the ‘House that Rains Light’ with a sense of cheer, in Ernakulam.

3 mins read
Livingetc India
March 2021

Ring a bell?

With a large enough estate and an architect husband Mahesh, for Latha, a collector of 8000 and counting different bells from all over the world—all of this resulted in the first bell museum springing in their backyard in Kerala.

2 mins read
Livingetc India
March 2021

Slow Living BOHECO

AN UMBRELLA ORGANISATION WORKING ON CIRCULAR-CHAIN HARNESSING THE GOODNESS OF HEMP PLANT: FROM RESEARCH TO MADE-UPS.

5 mins read
Livingetc India
March 2021

outside in

Thomas Siffer and Els Lybeer have created a modernist masterpiece that celebrates its beautiful surroundings

7 mins read
Livingetc India
March 2021

pure simplicity

Maxwell Ryan’s East Hampton abode is a homage to the natural beauty of Scandi style

6 mins read
Livingetc India
March 2021

lee broom

It’s not hard to see why furniture, lighting and accessories designer Lee Broom – with his shock of platinum-blond hair and Fifties Rat Pack style – is seen as one of the great showmen of the design world.

2 mins read
Livingetc India
March 2021

At Home With KEERTHI TUMMALA

Founder of Sage Living, a Hyderabad-based design house which offers contemporary designs in furniture and home decor

2 mins read
Livingetc India
March 2021

Architect's travel diary

“The MENIL COLLECTION, designed by Ar. Renzo Piano in Houston, is a collection of art in itself,” Ar. Amit Khanna.

2 mins read
Livingetc India
March 2021