news report
Living Etc Magazine|February 2021
Design is going digital – yes, even more so than ever before. So what does virtual reality mean for how you’ll be decorating this year?
AMY BRADFORD

remember how revolutionary online shopping felt? Perhaps the first time your groceries arrived in a van it seemed like they brought the future with them. Well, that was just phase one, fuelled by convenience, and in current times, necessity has taken charge. For reports of a surge in web shopping are accompanied by an intriguing trend: burgeoning retailer investment in augmented-reality (AR) technology, from decorating apps that bridge the ‘imagination gap’ – solving the problem of evaluating paint choices by projecting them onto walls via a smartphone – to shoppable ‘rooms’ that reveal how furniture will look in real life. Formerly, these might have felt like a gimmick; today, as we all shop from our sofas, they look essential.

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