Janet Parrella Van Den Berg knows what she likes and what she likes is white – lots of it. Co-founder of pale-and interesting brand White & Faded, along with her husband Dino, Janet has turned a love of the chicest version of upcycling into a full-blown phenomenon. The duo specialise in restoring antique furniture and homeware from across Europe – the company began as an online shop in 2011 before branching out into interiors and product design. Next in the pipeline is a paint range – five shades of (you guessed it) white, which launches next year.
For Janet, it’s in the blood, kind of. Growing up in Holland, the family home was full of historic furniture, her dad opening an antiques shop in his retirement. ‘When I bought my first antique cupboard and painted it white, my dad was horrified,’ she says. ‘In its original dark wood it would have lived in the garage, but once painted, it moved into the living room. That was the start of everything.’
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