Beige is back
Living Etc Magazine|August 2021
Or perhaps it never went away? Kelly Hoppen explains the rise of beige 2.0, how to work it and why she never stopped being on ‘Beige Watch’
Kelly Hoppen
Beige has always been my go-to, and it is so synonymous with me that the ‘Hoppen Style’ became an adjective. Many a tongue-in-cheek headline has been written about it, calling me the ‘Queen of Beige’ and putting me on ‘Beige Watch,’ and when I got my MBE in 2009 Rory Bremner did a speech where he said the award stood for ‘Makes Beige Exciting’. How did I feel about it? Honestly? It’s always made me laugh.

Now, trend watchers are saying beige is back but for me it never really left. It’s been by my side throughout my career, though I have noticed over the last year that neutrals are being turned to more widely again. People want light, harmony and balance, and they’re finally understanding how calming beige tones are. Having spent so much time at home recently, it’s natural to be reconsidering the way we live, and neutrals really tie into the focus we now put on our mental health and wellbeing – they truly create serenity and allow you to relax. Beige is such a grounding colour and I am convinced that being surrounded by it makes you feel better mentally.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM LIVING ETC MAGAZINEView All

colour block

This season we are drawn to colour in all its vivid glory and we are mixing it up with unexpected combinations for a vibrant home

5 mins read
Living Etc Magazine
October 2021

boldly go

Ruth Anderson’s cleverly coordinated south London family home celebrates the brilliant impact of colour, pattern and art

4 mins read
Living Etc Magazine
October 2021

beauty in imperfection

Designed to reflect the striking rawness of the ocean and dunes that surround it, this home is naturally stunning

3 mins read
Living Etc Magazine
October 2021

California dreamy

With her rock-chic revamp of this LA ranch-style house, designer Kirsten Blazek made mid-century positively modern

3 mins read
Living Etc Magazine
October 2021

catalan cool

Contemporary and mid-century pieces meld in this historic apartment remodelled by Jaime Beriestain with typical Spanish touches

3 mins read
Living Etc Magazine
October 2021

news report

Heading back into an altered landscape of working, family responsibilities and – well – life, we look at the places offering a holistic approach

2 mins read
Living Etc Magazine
October 2021

colour insight

ARTIST AND DESIGNER LUKE EDWARD HALL REVEALS THE COLOUR COMBINATIONS THAT MAKE HIM TICK

3 mins read
Living Etc Magazine
October 2021

lifestyle reboot

Artist and illustrator Chiara Perano on challenging herself, how her childhood shapes her work and making the leap to leave London

2 mins read
Living Etc Magazine
October 2021

water music

A river was the inspiration for the serene schemes that ebb and flow beautifully in this Charu Gandhi-designed apartment

3 mins read
Living Etc Magazine
October 2021

How To... Decorate With Pattern

Top designers offer a fresh take on making bold choices in your home – think contrasting prints and strong colours for incredibly joyous spaces

3 mins read
Living Etc Magazine
October 2021