Launching non-slip floor carpet for the sector, Ayzem does not compromise on fabric and workmanship quality
Founded in 2014 as an importer, Ayzem Group started to operate in the wall to wall and grass carpet area. The Ayzem Group was founded with the know-how of carpet cultures and the gathering of three partners from inside the carpet. Expressing his past experiences on this journey, Omur Caliskan Ayzem Group General Coordinator interprets every experience from the business kitchen to sales and marketing as an important investment in the development process of the brand.
How did Ayzem Group shift from import process to production?
In the field of production, the demands in the sector led us. This idea came to mind when we did not move it to the manufacturing side during periods when non-slip floors were making an echoing entry into the industry. So we turned the warehouse we built as import into manufacturing. Today we have a 3-year history on the manufacturing.
Are there other brands besides Ayzem Home under Ayzem Group name?
Due to marketing is our past, we have acted under the brand of Ayzem not only in the marketing of carpets, but also in the marketing activities of areas such as armchair, sofa in furniture field. We have also had several branding exercises in this area. Because we have many different and different designs in our world, we have gotten the pattern and the pattern to protect our own signature. We have a different line in the sector with rich designs in our product range, we are quite assertive in the field of non-slip carpet and decorative carpet. In fact, these products are adopted by the ‘non-slip’ name sector we have set up. Turkey is leading this field. We are seeing that new non-slip carpet culture material has been newly formed abroad.
In that case, can we call the main homeland of ‘Non-slip’ products is Turkey?
This story is from the July - August 2017 edition of Decor IMG.
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This story is from the July - August 2017 edition of Decor IMG.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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