Casa Loewe
DCRS-DECORATIONS|March 2020 - Volume 129
Loewe’s newest store in london’s mayfair is domesticated and filled with art

Jonathan Anderson wants to re-create that fuzzy homely feeling at heritage fashion house Loewe. The new London store is the latest edition in a series of global hubs designed to showcase the brand in a carefully curated environment.

The creative director at Loewe wants you to visit the store to enjoy art and meet new people. The merchandise is a bonus. A place of luxury, intimacy, and culture, CASA LOEWE is designed to evoke the home of a collector, where LOEWE Ready-to-Wear, Bags and Accessories are interspersed with pieces of art, craft, and design from LOEWE’s growing art collection. Since Fall/Winter 2016, LOEWE’s seasonal presentations have been framed around the imagined changes in the collector’s tastes and interests, and in turn, providing a starting point for the collections themselves.

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