BECOMING A B CORP COMPANY
Country Homes & Interiors|August 2021
HOW TO CREATE A BUSINESS THAT BALANCES PROFIT WITH PURPOSE
SHARON PARSONS

Alistair Frost, the founder of Pentire, heads up just one of a growing number of businesses committed to making a positive, impactful difference, not only in the way they operate, but as a means of contributing meaningfully on a wider scale. One important way of doing this is to join a global movement advocating economic systems change. This is a community of Certified B Corporations (B Corps for short)*, an initiative created by B Lab, a non-profit organisation founded in Pennsylvania 15 years ago (Pentire is currently working towards B Corp certification).

COMMIT TO CHANGE

‘Certified B Corporations meet the highest standards of verified social and environmental performance,’ explains Chris Turner, Executive Director at B Lab UK, which launched in 2015. ‘Crucially, this is about a better way of doing business successfully. It’s harnessing the power of business as a force for good.’

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