Decades are characterized by style, from fashion to decor to music. But photographer Alyssa Rosenheck is defining a fresh era for Southern design to last longer than a few years – a lifestyle.
In her book, The New Southern Style, Rosenheck lays out a master plan for decor and habits that value tradition while using design to share stories and celebrate cultural differences. Her passion for a reconnection to Southern roots and a sense of community comes from a life spotted with rough patches.
From working as a secretary to breaking into the medical device industry, Rosenheck felt unstable and dishonest about her own dreams. After a cancer diagnosis, she decided to pursue a more enriching life, turning to photography as a means of catharsis and coaxing out imagination. After snapping shots of her home to list online, Rosenheck fell in love with cameras and embarked on a career in architectural and interiors photography.
“When I discovered my creativity, I became a pioneering voice in my industry and I found my community,” she writes. “I reconciled the hand I was dealt in my past and started betting on myself.”
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