Sculpting the Future of Southern Style
Cottages and Bungalows|February-March 2021
A photographer and storyteller outlines fresh Southern design schemes that challenge outdated ideas and deepen personal connections through creativity and authenticity.
DANI GRACE

Decades are characterized by style, from fashion to decor to music. But photographer Alyssa Rosenheck is defining a fresh era for Southern design to last longer than a few years – a lifestyle.

In her book, The New Southern Style, Rosenheck lays out a master plan for decor and habits that value tradition while using design to share stories and celebrate cultural differences. Her passion for a reconnection to Southern roots and a sense of community comes from a life spotted with rough patches.

From working as a secretary to breaking into the medical device industry, Rosenheck felt unstable and dishonest about her own dreams. After a cancer diagnosis, she decided to pursue a more enriching life, turning to photography as a means of catharsis and coaxing out imagination. After snapping shots of her home to list online, Rosenheck fell in love with cameras and embarked on a career in architectural and interiors photography.

“When I discovered my creativity, I became a pioneering voice in my industry and I found my community,” she writes. “I reconciled the hand I was dealt in my past and started betting on myself.”

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