Colour Fest
Better Interiors|February 2020
Color Vision 2020-21 by Nippon Paint India is a well-researched colour forecast which highlights the zonal and youth colour-tendencies of India.
Over a year ago, Nippon Paint India (Decorative Division) and colour expert Dr Kaustav SenGupta joined hands to create the first ever free-to-access zonal and youth colour forecast for India. For the Color Vision 2020-21, the brand got together 114 individuals — influencers, industry experts, peer leaders, social catalysts and colour-thinkers — from varied industries and formed six focus groups. The discussions, round tables and colour-mapping workshops these groups participated in led to the final forecast compilation.

The immersive focus groups were guided with the colour-image-emotion association model and Dr Kaustav SenGupta’s copyright system of Color-Consciousness, apart from other tools and systems. Along with Nippon Paint’s core team, all the events were coordinated and curated by Dr Kaustav SenGupta and his team of visual analysts and designers from NIFT Chennai.

This 20-21 Nippon Color Vision mega tendency is the first ever zonally categorised home colour forecast in India for better focus and agility of themes and colour preferences in each zone. The Forecaster and Nippon Paint team believes that every zone in India has its distinct mind-set and colour preferences which needs to be celebrated for its uniqueness. Hence, the forecast is elaborately divided into ‘North Zone’ and ‘South Zone’. Additionally, they have curated a well-segmented category called ‘YOUth’ which is specially developed for the millennials and Gen Z of India.

NORTH

Six beautiful collections comprising of 28 shades is available in the North range.

NOW: The ‘Noise of Wilderness’ is about discovering ones own voice through the art of listening. In this world ‘noise’ has become more reliable than pure visuals, blurring the line between what’s real and what’s fake. It is more important than ever to look within and come out of the shell with a voice that is unique to oneself. There are seven subtle hues introduced here: Whispering White, Violet Whisper, Bright Lime, White Lilac, Velvet Touch, Battlestone and Carribean Cruise.

consuME: An onslaught of information, a tsunami of zettabytes — every day we are exposed to content at a rate faster than the mind can grasp. The only way to escape this digital tidal wave is to take a sabbatical, a period of hibernation from the world of likes, comments and shares. ‘You are enough’ will be the mantra of 2020-21. Six bright and earthy colours are offered here: Yellow Submarine, Turned Earth, Free Spirited, Firelights, Forever Young and Lake Alone.

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