The name started it all. A concatenation of rustic and kona (corner in Hindi), the moniker pointed to the nature of products retailed at the store, “… mostly influenced by a mix of old and new design order,” reveals architect Sanchit Arora, Studio Head, Renesa Architecture Design Interiors. Spurred by the Make in India spirit, the space designers looked towards local materials that could be harnessed for this exercise. These explorations were also buttressed by the clients’ desire for “a fresh scheme to be executed in a very modern way to grab the attention of the Amritsar retail market,” says Sanchit. “The idea was to take the market by storm by creating a simple yet design-centric space that would give a new definition to the concept of a retail showroom.”
This ‘newness’ was manifested by stepping away from the conventional idea and programming of a retail space. “We sought to contextualise the space as a gallery that provides the consumer with an experience of viewing the products by presenting them in an engaging setting,” the architect tells us. “The design allows the customers to interact with the products through the various pockets created, and get a sense of their inherent quality. The final concept removes and cuts through the entire space creating a manoeuvring pattern across the store. Simple curves and diagonals are interspersed to create receptacles of display. These different shapes forming the spatial ideology, dissect and resurrect the design forming a frame for the products,” he states further, adding that the clients were quite receptive to their approach and design process. “From the beginning, the clients were expecting something new and innovative which incorporated their products in the most suitable and economical manner,” explains Sanchit. “Once the 3D was conceptualised, the overall design was maintained, barring a few changes in terms of layout and product display.
Continue reading your story on the app
Continue reading your story in the magazine
Bright And Beautiful
At Jubilee Hills, Hyderabad, stands an introverted house composed as a minimalist canvas where daylight and a restrained, earthy palette symbolise true opulence — a narrative woven by NA Architects.
Time Travel
Drawing a balance between millennial fare and classic dishes, the United Coffee House Rewind in Chandigarh is a modern cousin of the legendary 75-year-old United Coffee House in New Delhi.
Zen at Work
When Vivek Tapiawala approached P&D Associates to create a private office for himself, interior designers Devang Patel and Pratik Siddhpura knew exactly what was expected and needed to be delivered.
North Meets South
With everything from local signature delicacies to international cuisines, to say New Delhi is a foodie’s haven is stating the painfully obvious.
Living Stone
In Jaipur, the experience gallery of Stonex India designed by Hiral Jobalia Studio transforms the popular cladding and flooring material — stone — into a work of art in an ambience that feels like (a dream) home.
Handcrafted tranquillity
Less is more, keep it simple, simplicity is the ultimate sophistication… the Grey-Ceiling Home designed by SML Architects in Mumbai is living proof of all these popular aphorisms.
Refined & Revitalised
R+R Architects rejuvenate an existing villa in Ahmedabad by adding strategic extensions to its footprint and applying materials as chromatic and textural expanses
A Pleasing Program
Ahmedabad-based OpenIdeas Architects’ organic and intuitive design for All Automatic — an office of an automation company — demonstrates the impact of life philosophies on spatial expression.
Brick by Brick
Inclusion/exclusion, enclosure/open-ness, gallery/showroom… Renesa Architecture Design Interiors deftly juggles with contrarian concepts while taking the indigenous, deconstructed route to retail design for Rustickona in Amritsar.
A host of innovative and stylish solutions to maintain social distancing, upgraded ovens, technologically superiors ceiling fans and more…
A host of innovative and stylish solutions to maintain social distancing, upgraded ovens, technologically superiors ceiling fans and more…
GRACE AND GRAIN
An exercise in homogenous minimalism, Grain by Elgin is a bistro in Amritsar that is unabashedly inspired by deep hues, heady potency and the rich aroma of coffee beans
"मेरे अधिकतर रिजैक्शन सांवली रंगत की वजह से हुए” - संचिता कुलकर्णी
ऐक्टिंग में होनहार संचिता कुलकर्णी को शुरू से क्रिएटिव काम करने की इच्छा थी, पर उन की सांवलेपन रंगत के चलते इंडस्ट्री में उन्हें काम मिलने में समय लगा. आज वे चर्चित अभिनेत्री हैं. जानें उन की लाइफ के कुछ खास पहलुओं को.
..AND THE LEGACY LIVES ON
Sanchit Arora trains his young eyes towards creating an architectural identity through fantastical concepts. We chart how the architect has propelled the trajectory of RENESĀ, the studio founded by his father Sanjay Arora, towards being touted as one of the leading avant-garde design firms in the country
Sanchita Sarkar
“I DON’T DO FASHION, I AM FASHION.”
Re-commerce: Should retailers feel disposed by the growth of second-hand market?
The research paper presents the concept of the reselling of sneakers. The purpose of the study was to investigate perceptions towards second-hand and identify the brands that command the highest goodwill (price-premium) in the secondary market. Sanchit identifies key factors - innovation, age of the shoe, influencer endorsement & blog presence and establishes the drivers that have the highest impact on price premium of a release.
BTS, Bollywood and the Nineties: A Recipe For Viral Success
How a small group of content creators became responsible for one of the most unexpected viral videos on Indian social media