CHAIR woman
Belle Magazine Australia|October 2021
Holding fast to the company’s enduring ethos, creative and brand director Georgia Danos helms JRF, inspiring the design of its new Sydney showroom.
Georgia Danos helms

HOW WAS JRF FOUNDED?

The JRF brand (formerly James Richardson Furniture) was set up in 1956 in a handshake deal between our founder, my grandfather David Mandie AM OBE, and the then owner of TON, the oldest Michael Thonet factory in existence, to import the original bentwood chairs to Australia for the first time. Today, we are their longest standing clients worldwide. The trust, authenticity and honesty of that handshake deal is something that inspires us every day. Built on the same values, JRF never compromises on quality or relationships, and goes above and beyond to ensure our clients are happy and expectations exceeded.

WHO ARE SOME OF YOUR ENDURING CREATIVE INFLUENCES?

The inimitable Patricia Urquiola is my ultimate creative influence. Her interiors, carpets and furniture are so special. Kelly Wearstler is another wonder woman whose work I adore. When I was studying architecture at university, Glenn Murcutt was also a great inspiration.

IS THERE A COMMON ELEMENT THAT RUNS THROUGH YOUR WORK?

We have a service-led approach, putting clients first and ensuring we help them meet their brief. Each team member has vast product knowledge, and an understanding of design and craftsmanship.

WHAT WERE THE REQUIREMENTS FOR YOUR SYDNEY SHOWROOM?

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