Farmers Experience ‘a Whole New World' With The Help Of A Disney-inspired Startup Company
Agriculture|August 2019

Joselito “Jun” Ocol, the CEO and co-founder of an agritech startup company in the Philippines, has a goal of bringing the concept of accessibility and availability from the fictional market into reality to benefit Filipinos, especially the farmers.

Patricia Bianca S. Taculao

Named after the kingdom where Aladdin flies around in his magic carpet, Agrabah is a tech startup company that serves as an online platform where farmers and consumers can find each other and make transactions at a fair price.

“We’re empowering Filipino farmers to steadily earn a fair profit through our online platforms that connects them to institutional consumers and partners,” Ocol said.

Agrabah acts as a mediator by sourcing orders from big companies then reaching out and employing farming communities who could meet the request for fresh products.

Ocol and his wife, Josephine Gumino, started by bridging fishing communities with institutional consumers, then later added crop farmers to their list.

WHARF, MARKETPLACE, AND FAIR

Ocol said that there are three different platforms that Agrabah offers where farmers can gain a fair profit as well as direct access to the market: the wharf, marketplace, and fair.

First is the “Wharf” which is a business to business (B2B) model that connects farmers to institutional consumers by providing the former with an order before they even start planting.

“The good thing about the Wharf is that we can assure the farmers that we can buy everything that they will be planting,” Ocol said.

In the meantime, Agrabah is developing “Marketplace,” a business to consumer (B2C) model that functions as an online store where consumers from the Metro can select from the available products and place an order which will then be delivered as soon as possible.

“For us, it’s not on demand and we’re setting proper expectations. We’re actually targeting small karinderyas. So it means they can order before the cut-off time, then the product will be delivered the next day,” Ocol said.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM AGRICULTUREView All

REMINDERS WHEN GETTING GOOD AGRICULTURAL PRACTICES CERTIFICATION FOR CORN FARMING

AS PER THE DEPARTMENT OF AGRICULTURE (DA), Good Agricultural Practices (GAP) is a set of guidelines to ensure safety and quality in fruit and vegetable production. A webinar series hosted by the Agricultural Training Institute (ATI) Central Luzon talks about these Good Agricultural Practices, particularly for corn farming.

4 mins read
Agriculture
March - April 2021

FORMER SALES ASSOCIATE NOW RUNS HIS OWN SEEDLING BUSINESS WITHOUT OWNING LAND

AS OPPOSED to what many people think, one doesn’t have to buy a lot in order to start a farm business. Arnel Tandang, 50, operations manager and owner of AGT Seedlings Supply, proves that establishing an agricultural enterprise is possible even if you don’t own property.

4 mins read
Agriculture
March - April 2021

SECOND TIME'S A CHARM: NORTH COTABATO FARMER FINDS PROFIT IN NATURAL FARMING

FARMING is one of the sources of income at Aleosan municipality, North Cotabato. Vicente S. Cornelio, Jr Tatay Sinon to friends, from Barangay Palacat is one such farmer.

5 mins read
Agriculture
March - April 2021

PASSION FOR COFFEE LED A UK NATIONAL TO START A PLANTATION IN BATANGAS

COFFEE has become an important element in starting one’s day. A fresh cup can awaken the senses and help many face the day. Apart from this, the beverage has a wide range of flavors and aromas that people can change according to their preference. Still, the taste of pure, quality coffee can speak for itself even without sugar, cream, and other additions.

5 mins read
Agriculture
March - April 2021

FARMING FAMILY TURNS COCONUT PLANTATION INTO THRIVING INTEGRATED FARM

THERE’S A SAYING THAT GOES, “the family that prays together stays together.” This can also be the same for the family who farms.

9 mins read
Agriculture
March - April 2021

REVOLUTIONIZING PHILIPPINE FISH FARMING AQUACULTURE COMPANY GROWS TILAPIA IN INDOOR CONCRETE TANKS

WHEN ENGAGING IN BUSINESS, it pays to have a competitive edge or unique selling point to be able to rise above competitors in the market. These advantages can come in different forms such as products, services, and technology.

7 mins read
Agriculture
March - April 2021

HOMEOWNER TURNS THEIR STORAGE AREA INTO A REFRESHING DINING AND GARDEN SPACE

A HOME holds a special place in Filipino culture. It’s both an area for personal relaxation as well as for entertaining guests.

2 mins read
Agriculture
March - April 2021

TOUCHED BY THE SUN'S RAYS: BUKIDNON TRIBAL COOPERATIVE PRODUCES AWARD-WINNING COFFEE

THE INDIGENOUS PEOPLE OF BUKIDNON have been growing coffee for a long time, but it wasn’t until 2017 that their efforts were recognized on an international scale.

4 mins read
Agriculture
March - April 2021

A PRIMER ON FREE RANGE CHICKEN PRODUCTION AND MANAGEMENT PART 1: BREEDS AND HOUSING

CHICKENS are the main source of some dinner table essentials such as eggs and meat. To meet the large demand of products, most chicken farms breed their chickens indoors in wire cages or similar conditions to properly manage the layers or broilers.

4 mins read
Agriculture
March - April 2021

Farming In Times Of Pandemic

One of the most pleasant surprises of the pandemic is the sudden trend of urban gardening and backyard farming. The scarcity of some basic supplies, coupled with the “stay at home” policy has encouraged people to get interested in growing their own food.

4 mins read
Agriculture
March - April 2021