Da Launches ‘Tinda Sa Parola' In Iloilo
Agriculture|April 2018

“We wanted to reduce the layers of traders and middlemen who control the price of agricultural products before it reaches the consumers.

We hold this Tinda sa Parola as our commitment to Secretary Manny Piñol who, together with President Rodrigo Duterte, launched the TienDA para sa mga Bayani last month at Camp Hernandez in Dingle, Iloilo,” said DA regional executive director Remelyn Recoter.

Fresh and organically grown fruits and vegetables, rice, dried fish and other agrifishery products from different towns across the region were sold at farmgate prices during the fair. “Both farmers and consumers can benefit from this new marketing concept. Consumers could save R4 to R8 as price difference when they buy agricultural products here,” Recoter noted.

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