OUR KINDA GIRL... Elle Ferguson
Women's Health Australia|June 2020
Take a scroll through Elle Ferguson’s Instagram and you’d be forgiven for thinking the mogul had it easy: an impressive following, a successful tanning product range, and better locks than a haircare commercial. What you won’t find on there are the sleepless nights, countless rejections and the time she spent relabelling bottles on her living room floor. Here, the 32-year-old talks backing yourself and the secret behind her beauty brand, Elle Effect.
Harriet Sim

Lead the Way

“I think in business, especially as women, [you feel as though] you’ve got to be quite masculine and quite angry [to succeed]. But you don’t have to – you can [lead] with kindness. Something I hold at my core is that you should be inspired by your peers, not jealous of them. I think the more we realise that, the further we can go and the higher we can push.”

Embrace Failure

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