The wellness industry itself is undergoing functional and structural changes and more focused on prevention of chronic diseases concept than simply maintaining health. This movement is currently experiencing renewed impetus as several food/nutritional components are being employed as medicines, either directly or as prodrugs. My intention here is to cover entire range of functional foods, dietary supplements, nutraceuticals, medical foods, natural medicines etc. under “New Generation Foods”.
Major demographic changes and psychographic shifts in the global consumer market are guiding the next stage evolution of “New Generation Foods” products, more targeting, particularly ageing population by offering specific functional health benefits. Because these opportunities are largely consumer-driven, understanding consumer interests and motivations is the key for successful positioning of new generation functional foods, beverages and supplements.
It is generally accepted worldwide that modern pharmaceuticals will remain out of reach of many people and “health for all” may only be materialized by the use of adequately assessed nutraceutical/phytomedicinal products.
Over the past decade, increasing media attention to the health-food/nutrition link, and demographic, economic, and social trends has significantly enhanced consumer, public, and private sector engagement in “New Generation Foods” domain. Combination of physical, emotional, well-being, social, or financial components would be the best marketing and product positioning strategy in coming future. The “New Generation Foods” industries need to develop a concept of “insurance” for future health, as long as the products are developed as scientifically credible, high quality, readily available, tasty, varied, and convenient.
This story is from the September 2017 edition of Nuffoods Spectrum.
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This story is from the September 2017 edition of Nuffoods Spectrum.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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