Finally…Legit Tesla Rivals Emerge
Men's Journal|January - February 2021
A handful of car companies are rolling out major challenges to Tesla’s EV primacy in 2021.
BENGT HALVORSON

AS FAR as punchlines go, it was a quirky one: $69,420.

Delivered by CEO Elon Musk on Oct. 14, that’s the new price of Tesla’s Model S. Whether or not you get the joke depends on how in touch you are with the high-stakes battle currently underway for supremacy in the U.S. electric car market. While the yuks were on-brand—Musk’s humor runs from geeky to subversive to whoopee cushion—the unexpected price cut indicated that, for once, Musk is taking one of Tesla’s rivals seriously.

Earlier Lucid Motors had announced its debut, an electric car called the Air, would sell for $69,900 ( factoring in a $7,500 federal EV tax credit), at the time undercutting the price of the Model S. With a more luxurious cabin, Lucid claims its base-model Air can cover 406 EPA-cycle miles on a single charge—more than the highest-range Model S.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM MEN'S JOURNALView All

Year of The E-truck

E-Pickups offer a spark of innovation for truck lovers.

1 min read
Men's Journal
September - October 2021

Mike Horn – Extreme Expeditionist

South African-Swiss explorer Mike Horn has conquered both poles and the Amazon. Here’s how he’s built the fortitude to thrive in extreme environments.

3 mins read
Men's Journal
September - October 2021

Christine Ko

From crying in Justin Bieber’s arms while wearing a bald cap to deftly handling Taco Bell etiquette, Dave’s eye-rolling secret weapon is suddenly everywhere all at once.

3 mins read
Men's Journal
September - October 2021

MASTERING the UNIVERSE

Nuclear fusion has been a fantasy for decades. But recent breakthroughs signal the holy grail of clean energy could finally be close to reality. Who’ll get there first?

10 mins read
Men's Journal
September - October 2021

Brett Goldstein

The breakout star on Ted Lasso laces up and lets the expletives fly so people can finally have something to smile about.

3 mins read
Men's Journal
September - October 2021

Death in the Stone Forest

Why did 21 runners die competing in an ultramarathon in China? Turns out, a freak weather event wasn’t the only problem.

10+ mins read
Men's Journal
September - October 2021

Big Buck Hunter

Forge the muscle endurance and strength needed to become a human pack mule.

2 mins read
Men's Journal
September - October 2021

Josh Brolin – Fear is the Mind Killer

How did Josh Brolin build one of Hollywood’s coolest careers? By finding ‘fuck it’ mode.

9 mins read
Men's Journal
September - October 2021

HELLCAT'S HIGH-POWER HEAVEN

Cashing in another of its lives, Dodge’s smash hit returns for a red-eyed victory lap.

2 mins read
Men's Journal
September - October 2021

Golden Great

The Escape From Alcatraz Triathlon is among the world’s most grueling and gorgeous races.

3 mins read
Men's Journal
July - August 2021
RELATED STORIES

ELON'S NIGHTMARE?

LUCID MOTORS’ ALL-ELECTRIC FIRST CAR IS ABSOLUTELY A THREAT TO TESLA AND OTHER LUXURY AUTOMAKERS

9 mins read
Motor Trend
December 2021

TESLA HITS RECORD PROFIT DESPITE PARTS SHORTAGE, SHIP DELAYS

Record electric vehicle sales last summer amid a shortage of computer chips and other materials propelled Tesla Inc. to the biggest quarterly net earnings in its history.

4 mins read
Techlife News
Techlife News #521

Elon & Grime's BIZARRE BREAKUP

SAY WHAT?!

1 min read
Star
October 18, 2021

US REGULATORS SEEK ANSWERS FROM TESLA OVER LACK OF RECALL

U.S. safety investigators want to know why Tesla didn’t file recall documents when it updated Autopilot software to better identify parked emergency vehicles, escalating a simmering clash between the automaker and regulators.

4 mins read
Techlife News
October 16, 2021

Down to Their Last Dollar

Businesses fail every day, from world-beaters (like TWA and Lehman Brothers) to sexy high-fliers (DeLorean, Enron) to Steady Eddie, old-school icons (Toys “R” Us, Sears). Sometimes, of course, market conditions simply turn Sisyphean. But often, when that boulder starts to roll backward, a leader’s grit, imagination, resourcefulness, and ability to conjure a little luck can mean the difference between a brave new chapter and, well, Chapter 11. Here, four businesses that went from nearly bust to total gangbusters.

3 mins read
Inc.
October 2021

TESLA REPORTS STRONGERTHAN-EXPECTED Q3 SALES

Tesla says it delivered 241,300 electric vehicles in the third quarter even as it wrestled with a global shortage of computer chips that has hit the entire auto industry

1 min read
AppleMagazine
Ocotber 08, 2021

HOW TO INVEST IN CRYPTOCURRENCY WITHOUT BUYING ANY

Cryptocurrencies are inherently cryptic — it’s right there in the name. And if you follow Warren Buffett’s advice to never invest in businesses you can’t understand, it may be hard to justify investing in a currency made of math instead of gold.

3 mins read
AppleMagazine
Ocotber 08, 2021

El futuro es eléctrico

Una revolución ecológica en los viajes ha comenzado: los automóviles con baterías modernos se venden con rapidez y los aviones de cero emisiones están a punto de llegar.

10+ mins read
National Geographic en Español
Octubre 2021

Keep Current with Facts About Electric Cars

13 THINGS

4 mins read
Reader's Digest US
October 2021

TESLA BUILDS 1ST STORE ON TRIBAL LAND, DODGES STATE CAR LAWS

Carmaker Tesla has opened a store and repair shop on Native American land for the first time, marking a new approach to its years-long fight to sell cars directly to consumers and cut car dealerships out of the process.

3 mins read
Techlife News
Techlife News #516