Lockdown has throttled the SA economy. There’s no way around it: once-thriving industries have been gutted by the coronavirus’s relentless spread, and quarantine’s heavy-handed restrictions have delivered the final blow. With restaurants, tech startups, and major companies shuttering in the wake of the disease’s warpath, there are a few enterprises that have managed to stay standing. Their secret: creative thinking and quick implementation. “COVID-19 has, in the space of a few weeks, accelerated the e-commerce adoption curve in SA by several years,” says Bottles App co-CEO and co-founder Vincent Viviers.
There is a life raft, but you need to swim fast to snag a spot onboard.
For Chris Oman, otherwise known as Coach Chris, the goal has always been to make sure he can keep paying his staff. The Head Coach and GM at Cape CrossFit hasn’t had to retrench anyone, and it’s testament to how the brand has been able to adapt to South Africa’s new rules of engagement. But to keep his staff employed, he had to keep the business afloat. And to do that, he needed to give customers a “value proposition” that could stack up (or at least come close) to the experience of training at a Box. No easy task. Oman and his team were prepped for SA going into quarantine. They’d been keeping close tabs on what was happening in the UK and the US, and made the decision to close their gyms early when it was clear COVID-19 was going to spread like wildfire.
His approach: “We are in essence a coaching business and not just a gym where you swipe your card and train alone,” he says. “So, it was natural to set up a system that would allow our members to get the same level of coaching.”
Continue reading your story on the app
Continue reading your story in the magazine
MH UPGRADES: Make The Switch
When the pandemic hit SA, local businesses were given a brutal ultimatum: adapt or die. Here’s how these companies flipped the script to survive (and thrive) in the face of an unprecedented crisis.
THE BUSY MAN’S GUIDE TO NOT SQUANDERING WHAT MATTERS MOST: MONEY, FOOD, ENERGY, YOUR LIFE AND MAYBE EVEN THE PLANET.
After his life was derailed by a serious illness, cover guy and chef Scott Parker didn’t just recover, he rebuilt his approach to life, food and getting ripped. Use his recipe to turn up the heat on your workouts and tap into true grit.
In Your Garage
Calvin fisher deep dives into the motorsportderived gubbins that make your car go. And go well.
The Making Of Maponyane
Whether it’s to his million-plus followers or the world’s biggest brands, Maps Maponyane is a household name. Did we mention he’s only 30? His formula for success: there is no formula. Be ready to work hard, keep pushing, and get better every damn day.
MH Mind: Grief Encounters
The coronavirus pandemic has caused an indescribable amount of grief. And to add insult to injury, it’s also gone and upended the ways we would usually have processed our feelings. So what do we do now? We asked experts to share their tips for navigating loss.
So You Wanna Hack Your Fat Hormones
In the weight-loss conversation, everyone talks, talks, talks about diet and exercise. Meanwhile, hormones can’t get a word in edgewise. Which maybe makes sense, since hormones aren’t something you’ve thought about since high school. But new science shows that not only are these complex chemicals worth paying attention to as you age, they may also play a key role in how you put on (or take off) weight. Granted, there are dozens of hormones, so we’ve created a crash course on how you can make ten of the big ones work better for you. That sounds complicated. (It’s not.) Here’s how to do it.
How To Run When You Hate Running
If you slog through the same interminable kilometres week after week, if you go out too fast, if your high school coach used laps as punishment... of course you’re gonna hate running. But here’s the thing: running’s not about banging it out anymore. It’s still an incredibly efficient cardio workout that you don’t get with weights alone. Now, however, running itself isn’t really the point. It’s just what happens to be going on in the morning, with friends. Or at night, when the city’s yours and you may or may not be breaking some rules. It’s a game you play with yourself, a way to test yourself, a way to find yourself, a way to forget. You don’t really hate running. You hate the way you’ve been running. And we’ve got six cures for that.
The MH Ultimate Series: Seven Steps To Amazing Abs
The key to an impressive midsection: work smarter, not harder.
Reset Your Body In Five Moves
Rewind months of lockdown indulgences and make good on your 2020 weight-loss resolutions with this short and very sharp hiit circuit. It’s an extremely strong start.