A runaway success
My friend Sundeep Waslekar’s book Eka Dishecha Shodh (In Search of Direction), which he published in October 2010, set a new record in Marathi publishing history by running 20 editions in the last six years. Sundeep was flooded with invitations to give talks, and politicians made a beeline to meet him and urged him to stand for office.
Most heartening of all was the response from the common man. “From poor farmers to postgraduate students and small entrepreneurs, all have told me that it has changed their lives. I don’t think it was the book. They were ready to change and the book provided the trigger,” says Sundeep.
Except for an excerpt carried in Loksatta and Sakal, two leading Marathi morningers, there were no attempts at marketing the book. And yet, the book is a marketing phenomenon. What lies behind that?
Bagful of success
This story is from the April 2021 edition of Life Positive.
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This story is from the April 2021 edition of Life Positive.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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