What was your vision for Redemption and what inspired the idea? We created Redemption with the aim of providing Londoners with an opportunity to “spoil yourself without spoiling yourself” and to prove that socialising with friends doesn’t always need to be at the expense of your health. Together with Catherine Salway – my business wifey – we came up with the bones of the brand and I put the vegan meat on. Catherine, the former brand director of Virgin Group, and I are a perfect team with different skills but the same ethics and drive to create a legacy brand.
We wanted to have purpose at the heart of what we created. Catherine and I had been looking at emerging global food trends and movements, and we knew that the bar would be ahead of its time with veganism and alcohol-free drinking, but eventually the world would be ready for a little Redemption.
With extensive experience as a chef, did it require more effort or creativity to come up with a delicious plant-based menu?
This story is from the February 2020 edition of Good Health Magazine Australia.
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This story is from the February 2020 edition of Good Health Magazine Australia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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