Especially the coronavirus pandemic has taken us back to our Ayurvedic roots. From having kadha and kashayams every day to including several herbs and spices in our diet, we all are relying on Ayurvedic remedies to boost our immunity. Ayurveda has clearly found its way over to the present day. A whole generation of consumers have understood the need for a natural and health lifestyle, and ready to make the move to Ayurveda. However, the perception of Ayurveda is old style, poorly packaged and something that does not connect with modern consumers. Bridging the gap between making this old science appealing and also accessible to every consumer, Dr Vaidya’s is a new age Ayurvedic products business founded by a family with 150 years of Ayurvedic heritage. Being passed down through six generations, Arjun Vaidya - CEO of Dr Vaidya’s, now aims to revolutionize the traditional science of Ayurveda to the 21st century by using innovative packaging, branding and new formats of products.
Modern Solutions with the Goodness of Ancient Science
This story is from the December 2020 edition of Food & Health.
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This story is from the December 2020 edition of Food & Health.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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