Shri Dharampal ‘Sugandhi’
1st January 1901 – 23rd June 1964
Born on 01-01-1901, call it coincidence or call it destiny. His life-changing journey started from the agrarian routes of Karnal, to the urban roads of old Delhi – Chandni Chowk. Dharampalji began to learn the unique characteristics of itr – its genesis, its characteristics and its use. As time passed by, given his personality, behaviour and ability to learn, Dharampalji became increasingly versatile in managing the business. Beginning with a modest perfume shop in Chandni Chowk, in the heart of Delhi, Shri Dharampal Ji added his personal touch in spreading fragrances across the nation. A self-starter and a visionary, he was farsighted to conceive the almost impossible.
Shri Satyapal ‘Sugandhi’
14th August 1929 – 4th December 1995
Born on 14th August 1929, celebrated as the Founders’ Day, was when the DS saga unfolded with inauguration of a small perfumery shop that was set up in the heart of Chandni Chowk. He inherited high virtues and aspiration for being the best in one's own business.
This story is from the May 2021 edition of Food & Health.
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This story is from the May 2021 edition of Food & Health.
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