No Cooking Required
F&B Report|Volume 14 No 2

We’re Quickly Losing The Art Of Dining. In The Pursuit Of Efficiency, The Rituals Of Cooking And Eating Have Been Reduced To Their Most Basic Forms. What Was Once A Communal Experience Is Now A Solo Chore

No Cooking Required

Cooking has become an inconvenience, disrupting our daily work obsessed routine. For a protein boost, we take powdered shakes in the form of Soylent and Huel and tolerate their gritty contents and cardboard blandness. In this instance, “cooking” comprises taking a measurement, adding water, shaking, and consuming. No chewing required.

The process and skill once required to create a perfect cup of coffee no longer apply, making the office “coffee break” obsolete. Instead, it’s now possible to chew on a caffeine gummy from Go Cubes to trick your brain into receiving a caffeine jolt and powering through an extended workday.

The meditative ritual of tea making has been debased with an aerosol can. With No More Tea Bags, users simply spray the contents into a cup and add hot water. Turns out even the 90-second routine of immersing a tea bag into hot water can be sped up.

Even taste and flavors are synthetic reproductions. “Real food” has been engineered in an effort to replicate the original taste of food we’ve lost through technological advances in food production and farming. Our taste buds are no longer able to detect subtleties, a skill prized in haute cuisine.

This story is from the Volume 14 No 2 edition of F&B Report.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the Volume 14 No 2 edition of F&B Report.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM F&B REPORTView All
Regional Picks
F&B Report

Regional Picks

Hard-to-get food products are now within reach as a young startup brings edible finds from the provinces to the capital.

time-read
3 mins  |
Volume 14 No 3
Time To Engage
F&B Report

Time To Engage

If the customers want to leave more money on the table, then why is the industry allowing them to walk out the door?

time-read
4 mins  |
Volume 14 No 3
Earth Bound
F&B Report

Earth Bound

Despite its divisive principles, biodynamic farming could be a solution to the heavy price of industrial agriculture.

time-read
5 mins  |
Volume 14 No 3
Bitter Beans
F&B Report

Bitter Beans

The coffee may be good, but the plight of farmers continues to leave a bitter taste in the mouth.

time-read
5 mins  |
Volume 14 No 3
Sustainable Spaces
F&B Report

Sustainable Spaces

Resorts, no matter how distant from the city, are hoping guests will appreciate a lighter carbon ootprint and produce harvested from their backyard.

time-read
5 mins  |
Volume 14 No 3
Break Line
F&B Report

Break Line

Nitro-charged Horchata, Handcrafted Chocolate, Fresh Smoothie Bowls, and a Retro Boutique Hostel Are Driving the F&b Boom in LA Union.

time-read
9 mins  |
Volume 14 No 3
Seasons Of Taste
F&B Report

Seasons Of Taste

Whatever Dish Is on the Table, Mccormick Seasoning Blends Will Take You on a Palatable Journey

time-read
2 mins  |
Volume 14 No 6
A Taste Of Tomorrow
F&B Report

A Taste Of Tomorrow

Influential Trend Forecaster Cécile Poignant on the Lifestyle Factors That Will Shape the Hospitality and Travel Industry

time-read
3 mins  |
Volume 14 No 6
Long Time Coming
F&B Report

Long Time Coming

At the Heart of Josh Boutwood's Career Is the Rise and Fall of a Fragile Relationship With Himself, His Family, and an Exhilarating Future That People Are Finally Taking Notice

time-read
4 mins  |
Volume 14 No 6
Vegan Chocolate
F&B Report

Vegan Chocolate

Chocolates Are for Everybody. Yes, Even Those With Strict Diet Restrictions

time-read
2 mins  |
Volume 14 No 5