What’s trending now? These 20 supplement categories are hot - here’s a rundown.
Annual supplement sales in the United States are now in the billions—that’s billion with a b—with no sign of slowing down, according to market research provided by Nutritional Supplements in the U.S., 6th Edition. Supplements appeal to all ages and demographics, from millennials to seniors. And certain supplements seem to be enjoying a particularly strong rise in popularity. As consumers grow more savvy and new research and product innovations continue, there are more and better choices than ever. Here are the supplements we’ve noticed are “trending” in recent months.
Three herbs in particular have been in the spotlight lately:
Turmeric/Curcumin. “Turmeric root really is a shining star in the health market these days,” say Mary Bove, ND, a naturopath based in Columbia, NH. “Given the fact that so many chronic diseases, cancers, and aging health challenges are connected to inflammation, it’s no wonder this anti-inflammatory-acting root has found popularity.” Th e health benefits of turmeric have both traditional and current research data supporting its effects on healthy heart function, joint function, cell growth, immune modulation, and as an inflammatory regulator. We like: Gaia Turmeric Boost Restore powder; Plnt by The Vitamin Shoppe Turmeric
Maca. An aging population is looking to several supplements, including maca. Not only does it improve energy and stamina, but “Many women fi nd it useful for helping with the discomforts of the menopausal transition,” says Bove. Maca can be used in recipes such as smoothies and oatmeal. We like: Sunfood Superfoods Maca powder; Paradise Herbs & Essentials Maca Up.
Elderberry. Many people have concerns about getting sick during cold and fl u season. After a study reported by CBS News in early 2015 showing that an elderberry extract called Sambucol could shorten the duration of fl u symptoms by about three days (similar to prescription medications sold as Tamiful and Relenza), elderberry sales have soared. Says Bove, “It is easy to add to teas or sparkling water for a winter wellness beverage.” We like: Nature’s Way Sambucus Immune System Syrup; Quantum Health Elderberry Immune Defense Lozenges
VEGAN PROTEIN POWDERS
According to a Harris Interactive study commissioned by the Vegetarian Resource Group, vegans make up 2.5 percent of the U.S. population—that’s more than 7.5 million people. Plant-based protein powders such as pea and/or rice proteins, hemp, and soy appeal to vegans and vegetarians as well as those who want to avoid whey proteins because they are following a Paleo diet or are intolerant of dairy. We like: Genceutic Naturals Plant Head Protein in Chocolate and Vanilla; Sunwarrior Warrior Blend Raw Vegan Protein in Chocolate and Vanilla
RAW AND FOOD-GROWN SUPPLEMENTS
Raw is big. Why? Raw supplements are not processed using high heat. Nutrients are food-grown, not created in a lab. Th e less processed, the closer to nature, the more nutrients and enzymes remain intact. Th is makes them more easily recognized and utilized by the body. We like: Garden of Life Vitamin Code RAW One (in Men’s and Women’s formulas); Greens+ Advanced Multi Raw Superfood
Although non-GMO labeling on supplements is currently lagging behind those of foods, you can be assured that if a supplement is certified organic, it is non-GMO. Do your research and buy from companies that are committed to using organic ingredients. Natural Factors and Gaia Herbs, for example, grow their own ingredients on their own organic farms and have control over seed selection, effectively guaranteeing non-GMO ingredients. And visit nongmoproject.org for a list of non-GMO supplements.
Continue reading your story on the app
Continue reading your story in the magazine
5 Natural Cleansing Supplements For Your Liver
Your liver works hard to detoxify your body, so give it some love with these five natural cleansing supplements
7 Tips To Breathe Better
Simple, natural ways to clear congestion and irritants, and keep the air flowing
10 Super-Immune Supplements
Whether you're looking to prevent a cold or flu, or create long-term immune support to help protect against cancer and other diseases, supplements can help. These 10 supplements have been proven to fight infection and more
The Real Story On Collagen
Back in the1990s, I worked in New York with nutritionist Oz Garcia.
Break A Sweat To Ease Depression
Anti-depressants aren't the only solution when youre feeling blue. Research shows that exercise can improve brain function and mood
Essential Oils That Can Boost Your Wellness
Essential oils can boost your wellness from morning to bedtime
Theres a lot of confusion around whatomega-3sare, and why you need them. Heres everything you ever wanted to know about this supplement
Why Oral Health Matters
Gum disease and other oral health problems can be a sign that your body is out of balance
10 Tips For A Heart-Healthy Diet
Whether you have years of unhealthy eating under your belt, or simply want to fine-tune your diet, here are 10 heart-healthy diet tips.
From Vegan To Keto: Myths About Nutrition
Q I want to eat healthy. How do I sort out the marketing hype from the science in the diet wars? — Kurt, Seattle