After successfully commencing a series of playful gourmet food & highball experiences Pan-India last year, by bringing together a power pack chef and celebrity food enthusiast duo in each dinner in order to double up the experience and digital approach to curate the culinary experience for its consumers, this year Dewar’s has launched The Doers Club home edition, a uniquely crafted an amalgamation of home gatherings through its signature experiential platform, The Doers Club. Vijay Dev, Consumer Marketing Lead – Whiskies, Bacardi India Pvt. Ltd. elaborates on the programme.
How would you describe the home extension of The Doers Club?
The Doers Club – home edition is a uniquely crafted amalgamation of home gatherings. We launched The Doers Club in 2018 in India, an intersection of double aged Dewar’s Scotch, gastronomy experiences, and a lot of playfulness. The brand has successfully hosted gourmet food and highball experiences both on-ground and virtually. As get-togethers at home are the norm more than ever, we have introduced this campaign to reach our consumers at the safety of their home by raising the bar on the experience. The home Edition offers this and more by bringing together music, food, comedy and double aged Dewar’s scotch, all the elements needed for the perfect evening at home. The Doers Club Home edits intend to create an at home partying and socialising culture with extra smooth Highballs and friends and family in this new era.
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