Bacardi Limited, the world’s largest family-owned spirits company, is launching a new ‘mindful drinking’ campaign this January, designed to help retailers, bars and e-commerce partners tap into a sales opportunity worth a predicted $500m RSV by the end of 2024.
Mindful drinking – the practice of being aware of why, how much and what alcohol we drink – is a cultural movement which has become incredibly popular this year. The concept covers everything from replacing alcohol with alcohol-free spirits, to enjoying longer, low alcohol drinks, as well as taking the time to ‘sip and savour’ cocktails made with the finest, natural ingredients.
This idea of moderation without settling for second-best continues to gain traction across the world, and nowhere more so than in Western Europe. The lockdowns and restrictions of 2020 have only accelerated its growth: +30% and +25% more Google searches are for non-alcoholic beverages in the UK and Germany respectively, compared to this time last year In both countries, Google searches for “Aperitivo” saw a dramatic rise from March 2020 as people began researching NoLo cocktails to enjoy at home.
Continue reading your story on the app
Continue reading your story in the magazine
The New Indian Single Malt: Kamet
Let’s start with a brand new whisky from a two-year-old company called Peak Spirits. After Amrut and Paul John, there’s another Indian single malt whisky that’s coming to town, from the makers of Jin Jiji—a newly-released cashew gin from Goa—comes Kamet, an Indian single malt whisky that celebrates its provenance. While it’s inspired by Mount Kamet in Uttarakhand, one of the highest peaks in the country, Kamet draws on local motifs and characters such as the Indian parrot, an important part of the culture in the villages surrounding the distillery near Kurukshetra. Lopamudra Ganguly Speaks to Ansh Khanna, the curator of Kamet.
Taking the Bar home
Jimmy’s Cocktails is a unique, ready-to-drink premium cocktail mixer brand that delivers all the complexity and craftsmanship one would find at their favourite bar. Crafted by some of India's top mixologists, Jimmy’s range of cocktail mixers are made with fewer calories, natural flavours and zero artificial sweeteners - achieved by using only the highest quality ingredients with their natural sweetness. Ankur Bhatia talks about how the company Radiohead Brands, makers of Jimmy’s Premium Cocktail mixers, wants to raise the bar for consumers who want to have their cocktails at home
Pour me another tequila, Sheila
So run the lyrics of a famous song. Apt because it is an indicator of the growth of tequila.
The Cocktail Story
India’s first digital platform that builds an ecosystem of the hospitality industry, alcobev brands and spirit enthusiasts. The Cocktail Story has been capturing the bar scenario all across India promoting the beverage culture highlighting bartenders & updates of local & international brand products, explains, Ms. Vidhi Puri, Founder, The Cocktail Story.
Hospitality industry can profit by going green
Interview with Vaibhav Jaiswal, Director & Co-Founder of Prakritii Cultivating Green, the first 'Made-in-India' range of organic products in the lifestyle category
FLAIR AND FAIR BARTENDING
Three cheers for Women Pioneers who are exploring an unchartered career path in India. Lopamudra Ganguly in conversation with Ami Shroff about her career and Flair bartending. Excerpts from the Interview:
Kyndal Group unveils impressive portfolio
Kyndal's portfolio includes the likes of Cutty Sark and The Famous Grouse blended Scotch whisky, The Macallan single malt Scotch whisky, Bols X.O. Excellence brandy, Richton V.S.O.P brandy, Bootz Dark Jamaica Rum and a selection of Bols Liqueurs. Pushpanjali Banerji, Brand Director, Kyndal Group & Founder and Director Taali Media outlines her marketing plans for the company.
Delhi new excise policy lowers drinking age to 21, only 3 dry days
• Bars and pubs to be open till 3 a.m • Steep hike in license fee from ₹8 lakhs to ₹75 lakhs • State excise revenues to increase by nearly ₹2,000 crores
2020 AUSTRIAN WINE MARKET FIGURES RELEASED
Plunging On-Trade & Tourism Sales Not Recovered Through High Sales in Other Channels; Exports High Despite Pandemic
Covid-19 Impact And Recovery To 2030
The "Spirits Global Market Report 2021: Covid-19 Impact and Recovery to 2030" report gives an idea of the shape of things to come in the alcobev industry.
Mastering The Classics
Everything you need to know to make the ideal cocktail for every occasion
The Tequilero Who Made Patrón a $5.1 Billion Business
Master distiller Francisco Alcaraz crafted the agave spirit that changed tequila forever. Will Bacardi dilute it?
Time To Look Beyond Old Monk
Unlike whisky, vodka, and wine, rum has surprisingly never really caught on in the premium segment of the Indian alcohol market
The Château Life
OUR WHIRLWIND TRIP WITH COVER STAR ADITI RAO HYDARI TO THE FRENCH MANOR HOUSE OF GREY GOOSE—LE LOGIS—IN COGNAC WAS SURREAL. IT PAYS TO EXPERIENCE ‘WHAT MONEY CAN’T BUY’.
Rum Of Versatility
Bacardi's premium rum Ocho recently paved its way into the Indian shores. In conversation with Akshay Nayak, Mitchell Kai Lum, brand ambassador – Bacardi Rums, South East Asia underlines Ocho's versatility for a wide range of cocktails and Bacardi’s quest to leverage premium rum consumption in India