Any specific reason why Amrut Distillers took a long time in expanding their footprint in the domestic market and making products more available in India?
We at Amrut, have been catering to our customers in India for quite some time. We follow the policy of ‘ steady build ‘. Our brands are loved all over world including India.
We have recently started our division called Luxury Malts & Spirits Division, which is focussing on our Premium brands. This division is responsible for making our premium brands available in India.
We are glad to inform you that our Amrut’s Amalgam Malt Whisky has made its mark in India. As the name suggests it’s made out of amalgamation of Single Malts from three regions - Scotland, Asia & Our own Malts. It’s well accepted in Karnataka, Goa, Telangana, Maharashtra, Chattisgarh, Delhi, Chandigarh etc. It’s acceptance amongst our esteemed armed forces through CSD is also satisfying.
Glad to inform that our latest offering is our Amrut’s Amalgam Peated - which has also been. well received by the discerning consumers who have ‘ graduated ‘ to the acquired taste of peat. The brand is gaining momentum state after state.
This story is from the August 2020 edition of Ambrosia.
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This story is from the August 2020 edition of Ambrosia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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