CATEGORIES

The New Indian Single Malt: Kamet

Let’s start with a brand new whisky from a two-year-old company called Peak Spirits. After Amrut and Paul John, there’s another Indian single malt whisky that’s coming to town, from the makers of Jin Jiji—a newly-released cashew gin from Goa—comes Kamet, an Indian single malt whisky that celebrates its provenance. While it’s inspired by Mount Kamet in Uttarakhand, one of the highest peaks in the country, Kamet draws on local motifs and characters such as the Indian parrot, an important part of the culture in the villages surrounding the distillery near Kurukshetra. Lopamudra Ganguly Speaks to Ansh Khanna, the curator of Kamet.

4 mins read
Ambrosia
March 2021

Taking the Bar home

Jimmy’s Cocktails is a unique, ready-to-drink premium cocktail mixer brand that delivers all the complexity and craftsmanship one would find at their favourite bar. Crafted by some of India's top mixologists, Jimmy’s range of cocktail mixers are made with fewer calories, natural flavours and zero artificial sweeteners - achieved by using only the highest quality ingredients with their natural sweetness. Ankur Bhatia talks about how the company Radiohead Brands, makers of Jimmy’s Premium Cocktail mixers, wants to raise the bar for consumers who want to have their cocktails at home

6 mins read
Ambrosia
March 2021

Pour me another tequila, Sheila

So run the lyrics of a famous song. Apt because it is an indicator of the growth of tequila.

5 mins read
Ambrosia
March 2021

The Cocktail Story

India’s first digital platform that builds an ecosystem of the hospitality industry, alcobev brands and spirit enthusiasts. The Cocktail Story has been capturing the bar scenario all across India promoting the beverage culture highlighting bartenders & updates of local & international brand products, explains, Ms. Vidhi Puri, Founder, The Cocktail Story.

3 mins read
Ambrosia
March 2021

Hospitality industry can profit by going green

Interview with Vaibhav Jaiswal, Director & Co-Founder of Prakritii Cultivating Green, the first 'Made-in-India' range of organic products in the lifestyle category

4 mins read
Ambrosia
March 2021

FLAIR AND FAIR BARTENDING

Three cheers for Women Pioneers who are exploring an unchartered career path in India. Lopamudra Ganguly in conversation with Ami Shroff about her career and Flair bartending. Excerpts from the Interview:

5 mins read
Ambrosia
March 2021

Kyndal Group unveils impressive portfolio

Kyndal's portfolio includes the likes of Cutty Sark and The Famous Grouse blended Scotch whisky, The Macallan single malt Scotch whisky, Bols X.O. Excellence brandy, Richton V.S.O.P brandy, Bootz Dark Jamaica Rum and a selection of Bols Liqueurs. Pushpanjali Banerji, Brand Director, Kyndal Group & Founder and Director Taali Media outlines her marketing plans for the company.

5 mins read
Ambrosia
March 2021

Delhi new excise policy lowers drinking age to 21, only 3 dry days

• Bars and pubs to be open till 3 a.m • Steep hike in license fee from ₹8 lakhs to ₹75 lakhs • State excise revenues to increase by nearly ₹2,000 crores

5 mins read
Ambrosia
March 2021

2020 AUSTRIAN WINE MARKET FIGURES RELEASED

Plunging On-Trade & Tourism Sales Not Recovered Through High Sales in Other Channels; Exports High Despite Pandemic

7 mins read
Ambrosia
March 2021

Covid-19 Impact And Recovery To 2030

The "Spirits Global Market Report 2021: Covid-19 Impact and Recovery to 2030" report gives an idea of the shape of things to come in the alcobev industry.

5 mins read
Ambrosia
March 2021

Ethanol use seen growing quickly in India

With blending of ethanol likely to be increased from 5% to 10% and to perhaps 20% the need for producing ethanol from various feedstocks will have to be increased

7 mins read
Ambrosia
January 2021

Good Drop Wine Cellars wants wine lovers to drink good affordable wines every day

Good Drop Wine Cellars Pvt. Ltd. has kick started the festive season on a high note by launching the Frizzano Italian collection sparkling wines last week. After double-digit growth, the company was hit by COVID but is ready to bounce back in 2021 with newer plans for future growth. Ashwin Rodrigues, unveils his plans.

4 mins read
Ambrosia
January 2021

Maharashtra Cabinet slashes license fee on permit room, clubs & beer shops

Maharashtra Government gives timely boost to liquor and hospitality industry.

4 mins read
Ambrosia
January 2021

Scotch Whisky commits to reach Net-Zero by 2040 with launch of New Sustainability Strategy

The Scotch Whisky industry has unveiled its new Sustainability Strategy to tackle climate change and reduce the sector's environmental impact.

5 mins read
Ambrosia
January 2021

Duty Free Industry to see a lot of churn

There are various challenges facing the travel retail industry in 2020. Some insight into the issues from the travel retail perspective and its impact on the Duty Free Industry

8 mins read
Ambrosia
January 2021

Breaking the Barrier

Of Asia’s 50 Best Bars in 2020, only one is Indian. Sidecar in Delhi, is at number 40 in the William Reed Group’s respected, much-anticipated list released recently. In South Delhi's upmarket Greater Kailash II neighborhood, on a street lined with coffee shops and restaurants, sits India's best bar. Sidecar is at the forefront of the growing cocktail bar scene in India. It was ranked number 91 on the World's Best Bar list in October, India's only entry in the top 100 and only the second bar in India ever to be selected - all before its second birthday. What makes Sidecar's rise to the top even more remarkable is that one-half of the bartending talent behind it is Meenakshi Singh. She co-founded the bar with business partner and veteran bartender Yangdup Lama. But when Singh started out bartending private events and parties in the early 2000s while studying hotel management, it was actually illegal for women to bartend in India.There was as an archaic British law that women couldn't serve liquor. While the national law was overturned in 2007, each of India's 29 states make their own liquor laws. For Delhi, the law wouldn't officially be repealed until 2010. While more women are entering the profession, it's still a male-dominated space, alcohol has always been taboo subject in India from a family perspective. Lopamudra Ganguly speaks to Meenakshi Singh about her Success. Excerpts from the interview:

3 mins read
Ambrosia
January 2021

Bitters, the secret ingredient of bars

Many cocktails are laced with Bitters. An integral part of a bartenders armoury Bitters, give a different perspective to the taste profile on a cocktail. A Bitter report.

7 mins read
Ambrosia
January 2021

Bacardi predicts 400% growth in no and low alcohol in next four years

Family-owned spirits company predicts no and low spirits category growth from current $100m to $500m RSV in Western Europe by 2024. New Europe-wide Bacardi ‘Less is More’ campaign will help bars, retail and e-commerce partners tap into this booming sales opportunity The ‘mindful drinking’ trend has accelerated this year – one in three (36%) across UK, France and Germany plan to drink non-alcoholic cocktails or ‘less but better’ this holiday season. Bacardi tapping into trend with a much-loved portfolio of mindful drinks including MARTINI Non-Alcoholic Aperitivo, MARTINI Fiero vermouth and ST-GERMAIN elderflower liqueur

3 mins read
Ambrosia
January 2021

Bacardi adds sparkle to this holiday season with a Festive Décor Set, curated in partnership with Social Studies

Complete with a styled tablescape, bar tools and cocktail recipes to make celebratory drinks, the Bacardi Holiday-At-Home Set is designed to elevate cocktail hour this season

5 mins read
Ambrosia
January 2021

Hospitality Industry Looking To Regain Momentum

It’s been a roller coaster ride for the hospitality industry in 2020, but will 2021 see more accelerated movement upwards. A comprehensive view of the hospitality industry as it tries to regain lost ground.

10+ mins read
Ambrosia
January 2021

Gurugram: Covid a huge hiccup for breweries

Over the past three years, microbreweries have made a mark in various parts of the state.

3 mins read
Ambrosia
December 2020

State Earnings from Liquor

The revenue from the liquor industry which goes to the state government is staggering. We take a look at how the states benefit from the liquor industry.

7 mins read
Ambrosia
December 2020

Authentication and Traceability in the alcoholic beverage industry

Vlinder Labs and We Do Verify organised a Webinar on "Authentication and Traceability in the Alcoholic beverage industry". Vlinder Labs had partnered with Amrut distilleries for India's first "Digital Whisky bottle" - Fusion X. Mr. Ashok Chokalingam and Mr. Umang from Amrut Distilleries discussed current problems with authentication and traceability, state of the art solutions and did a case study of Amrut using our Blockchain-based Authentication and Traceability solution.

2 mins read
Ambrosia
December 2020

SWA comments on UK government's new approach to US tariffs

SWA Chief Executive Karen Betts comments on the new approach to tariffs signalled by the Department for International Trade. Tariffs are often set as a percentage of the value of the goods in question. For instance, the current US tariff on Single Malt Scotch Whisky is 25% – so if a bottle of Scotch Whisky that’s imported to the United States is worth $50, the tariff will be $12.50.

5 mins read
Ambrosia
December 2020

Kyndal Group launches The Macallan Reflexion and No. 6 - Cask Whiskies in India

Kyndal Group introduced The Macallan Reflexion and No.6, a part of The Macallan Masters Decanter Series in Delhi NCR, Haryana, Maharashtra, Punjab, and Chandigarh.

2 mins read
Ambrosia
December 2020

Brexit deal scrutiny begins as trade document published

Scrutiny of the Brexit trade agreement with the European Union has begun after the full treaty was published less than a week before it is due to be implemented.

3 mins read
Ambrosia
December 2020

Amrut launches Fusion X (ten)

To commemorate and celebrate their late CMD N R Jagdale's legacy

2 mins read
Ambrosia
December 2020

Alcohol consumption patterns in India

To start off, it has been assessed by the World Health Organisation that an individual consumes about 6.2 litres of alcohol per year.

10 mins read
Ambrosia
December 2020

No Restrictions On Duty Free Liquor And Cigarettes

Restrictions on Duty Free Sales would have lead to increase in passenger charges, hurt airport industry and may have encouraged smuggling.

6 mins read
Ambrosia
December 2020

Are People Really Drinking More During The Pandemic?

IWSR looks to answer this question with the publication of an in-depth assessment of beverage alcohol consumption and consumer behaviour in 2020.

4 mins read
Ambrosia
December 2020

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