GOOD TIMES
World of Watches|Autumn 2021
The following five watches have their hearts in the right place, and represent steps in the right direction
ASHOK SOMAN

To be clear about this, if you have not read the main stories in this section, there are bound to be plenty of disagreements on how to define a sustainable watch. Even for a climate neutral company such as Oris, or a carbon neutral group such as Mondaine. On the other hand, if you buy a watch pre-owned, maybe it does not matter at all. There are too many unknowns to simply jump in and declare anything in the world truly sustainable. What we can do is consider timepieces that represent steps in the right direction.

The following list of watches is much shorter than we would like, and goes to show how far we have to go. On the other hand, until a few years ago, such watches simply did not exist so we should celebrate that. We do have to admit that even in this modest list of five watches, spanning a wide range of price points, there will no doubt be something to get flustered about. As we noted elsewhere, you can join the circular economy and get a pre-owned watch. That will check all the chic sustainability boxes; Greta would approve, in other words.

On the other hand, if you are keen on new initiatives from watch brands that also work towards improving the world, you could do worse than to consider the following watches. There are, of course, many more that we could list but a combination of space constraints as well as the specifics of our sustainability discussion serve to limit us.

We will make a little space here for some brands we did not include, chief of which is IWC, which recently became the first Swiss watchmaker to be certified against the RJC’s Chain of Custody standard. It also debuted TimberTex, a paper-based water-resistant material made of 80% natural plant fibres from sustainably managed forests, this year. We salute the brand for its forward-thinking approach here.

CARTIER TANK MUST SOLARBEAT

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