Sports Cars For the Wrist: Porsche Design Custom-Built Timepieces Program
Watch Time|September - October 2020
The user has the opportunity to customize the signature element of the self-winding movement, the new COSC chronometer-certified Caliber WERK 01.100, developed in-house at Porsche Design Timepieces AG in Switzerland.

Porsche Design timepieces have adopted many elements of luxury automobile design over the years, but not until this year, and the launch of Porsche Design’s new Custom-Built Timepiece program, have the worlds of car and watch design connected so seamlessly. The program is based on the same production principles used in the manufacturing of Porsche sports cars, and the new digital configurator is based on the existing Porsche car configurator that customers can use to personalize their vehicle. Offering more than 1.5 million possible combinations, the configurator allows its user to create a timepiece based on the brand’s Chronotimer Series 1 model, which will match his or her Porsche 911 car.

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