Soft Power
Wallpaper|August 2018

Hugging column, by Mae Engelgeer and Savoir Beds.

Rosa Bertoli
Soft Power

Wallpaper* Handmade projects have a habit of taking designers and manufacturers outside their comfort zones and turning creative expectations on their heads. This was certainly the case when we asked British manufacturer Savoir Beds to transform one of its finely crafted beds into a vertical, huggable installation for our Wellness + Wonder showcase.

‘I was excited by the whole idea,’ says the company’s managing director Alistair Hughes. ‘The Wellness + Wonder theme fits perfectly with Savoir’s raison d’être: providing a beautiful night’s sleep.’ Having debuted in 1905 with bespoke beds for the Savoy Hotel, the brand produces handmade beds in its London workshop using natural materials, such as horse hair, cashmere and lambswool, and traditional techniques, from hand-teasing (manipulating the curled, loose hair) to tufting (ensuring an even fill).

This story is from the August 2018 edition of Wallpaper.

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This story is from the August 2018 edition of Wallpaper.

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