By artfully mining its heritage, Swiss watch brand Tudor has created a new design identity that’s all its own
In 1969, unique ‘snowflake’ hands began to appear on Tudor’s Submariner diving watches. Today, the wide hands, resembling a magnified snowflake particle, are a powerful graphic signifier of a Black Bay, the brand’s biggest-selling design, and of Tudor’s wider resurgence. Others in the ‘snowflake’ series include the Black Bay Fifty-Eight and this year’s Black Bay GMT. The Pelagos steel bracelet models also take the snowflake hands, but the Black Bay owns them, so to speak.
This story is from the December 2018 edition of Wallpaper.
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This story is from the December 2018 edition of Wallpaper.
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