Master Cut

Margaret howell goes back to basics for a retail takeover at tate modern.

The British designer Margaret Howell is the maker of beautiful but discreet clothes, with a strong sense of purpose and sensible proportions. This April, Howell will bring that understated aesthetic to London’s Tate Modern, as she becomes the latest guest curator of the Tate Edit shop, a bright and tidy retail space tucked to the right of the museum’s riverside entrance, and designed by Jasper Morrison in collaboration with architects Herzog & de Meuron.