Danish brand Vipp is taking a seat at design’s top table
For a brand that prizes longevity over novelty, Vipp has had a prolific decade. Originally a manufacturer of pedal bins and bathroom accessories, the Danish firm made an entry into the kitchen market in 2012, with a modular, stainless steel design that can be taken out and travel with the owner if they relocate (W*157). Alongside came a tableware collaboration with Danish ceramicist Annemette Kissow, marking Vipp’s first experiments with ceramics and glassware. Then there was a prefabricated shelter, launched in 2015 – a steel cabin with floor-to-ceiling glass living areas, a kitchen, bathroom and loft bedroom (W*191) – followed by a lighting collection. The same year, Vipp added to its concept store on Copenhagen’s Ny Østergade with a showroom in Manhattan’s Meatpacking District, signalling the brand’s ambitions in the US market.
More recently, it enlisted architect David Thulstrup to create the 400 sq m Vipp Loft, on the top floor and mezzanine of its Copenhagen HQ. The Loft is billed as a one-room hotel, providing clients with a full immersion into the Vipp universe (the room rate can be credited towards the purchase of a Vipp kitchen). But in the rare absence of guests, it also doubles as a testing ground for the brand’s upcoming releases. Prototypes are paired up with existing Vipp offerings to ensure that they will become seamless additions to the product family.
This story is from the December 2018 edition of Wallpaper.
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This story is from the December 2018 edition of Wallpaper.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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