Box Fresh
Wallpaper|May 2018

Rick Owens revamps Birkenstock’s retail pop-up space

Last year Birkenstock debuted its Birkenstock Box, a mobile retail concept designed by Gonzalez Haase and featuring stacked freight containers, which act as blank boxes for the design whims of Birkenstock’s collaborators, ranging from Andreas Murkudis in Berlin to Barney’s New York. Now the Box is pitching up outside Rick Owens’ La Brea Avenue boutique in California.

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