THE PET SET
VOGUE India|October 2021
Five Indian women-run businesses that are leading the luxury pet industry
FOR HOLISTIC TREATS

A PETTER LIFE BY ANJALI KALACHAND AND SACHIN SHETTY

If you haven’t dabbled in or dived head first into holistic wellness, then you have probably been living under a rock. With A Petter Life, an online pet store for pooches, Anjali Kalachand made sure to also bring pets into the light. The e-store specialises in accessories, grooming products and toys that simplify pet parenting in addition to retailing organic, preservative-free treats and edibles.

Kalachand’s enterprise, co-founded with family friend Sachin Shetty, resulted from a personal requirement: she was looking for holistic healing solutions for the indie she adopted five years ago, who eventually succumbed to health complications. “There was a dearth of holistic solutions for pets. Vets tend to prescribe food out of a packet and that didn’t resonate with me,” says Kalachand, a former banker who took up a course in pet nutrition and healed her indie’s skin ailments with the right kind of food.

A Petter Life, which was set up in January this year, aims to live up to the promise held in its name. It’s more than a store—through the platform you can book a basic or advanced nutrition consultation for your pet with Kalachand, who calls her service Nutriwoof. The site also provides a directory of essential information on a comprehensive range of breeds, including personality traits and genetic predisposition. To round off its offerings, you can even get A Petter Life to calculate your dog’s ideal calorie intake via the site.

FOR PET HOLIDAYS

WAG-A-BOND BY KANNAGI SHANBAG

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