‘IMAGINATION IN ETHNIC CREATIONS'
Urban Melange|June 2021
PRESENTING AN EXCLUSIVE TÊTE-À-TÊTE WITH BROTHER DUO PUNEET JAIN AND YATIN JAIN, DIRECTOR OF ODHNI

With the intent to beautify women with Indian ethnic wear and to make them feel like a celebrity, Odhni was started by Anju Jain and Shashi Jain in September 1999, later, they were followed by their sons, Puneet Jain and Yatin Jain. The journey began from a store of 500sq. feet area with only 4 employees, and today, it has 3 offline stores in Delhi of around 50,000sq. feet area and a team of 300 dedicated people. The flagship store at Nishant Kunj, Pitampura is the largest women's apparel store in Delhi that caters to the needs of women of varied backgrounds and interests, with all the leading brands of Surat, Calcutta, Mumbai, and Delhi in the women ethnic wear segment. From ethnic designs to bridal collections, one can find galore of styles and variety at the price which doesn’t only offer value for money but sheer delight, too.

Recently, Odhni tied-up with WNW Kolkata, a leading bridal couture brand which is now available at its Nishant Kunj, Pitampura store. In entire north India, WNW can be purchased only through its own exclusive stores and at Odhni. Beautifying women with aspirational ethnic wear and amplifying their swag with unmatched style and comfort, Puneet Jain and Yatin Jain have carved a niche in the industry. Here’s an exclusive tête-à-tête with them!

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