Kennedy Gilbertson Finance
The Platform Magazine|November 2016

Expertise vs. Expertise

Experience is great. Expertise is better.

Across the landscape of financial institutions, there are companies with a plethora of experience in a variety of industries. Their experience is drawn from decades of financing assets in all spectrums of credit situations and economic circumstance fueling their pursuit to increase market share and profitability. What has developed from those years of experience?

Today, credit scoring systems can make credit decisions almost instantly. There are search algorithms in place to make a finance company’s suite of products come up sooner than another competitor’s in a Google search. Finance companies know what websites people visit so that when someone is on their favorite site, a finance ad pops up. Kudos to them for their passionate drive. But that’s not enough.

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