MOST ENTERTAINING MARKETING CAMPAIGNS
The Lifestyle journalist|October 2021
The uncertainty of 2020 might have at times dampened our spirits, but it's clear from looking back on the past year that creative ideas only flourished under all the restrictions that paused our lives. We revisit the most entertaining and smart brand moves with Aditi Rana.
MOST ENTERTAINING MARKETING CAMPAIGNS

Kate Spade Sells Its Sales

Το promote its big sale, Kate Spade decided to create urgency with this email marketing campaign and get subscribers shopping. By informing you that “It won't get any bigger than this”, the company comes across as honest and speeded up the visit to its online store.

How Berger Paints Used Pakistani Truck Art to Help Find Missing Children

More than 3,000 children go missing each year in Pakistan. Finding these children is extremely challenging as they are quickly moved to remote parts of the country where news coverage is limited. So, Berger Paints came up with a way to help – through classic Pakistani truck art. In collaboration with anthropologist and conceptual artist Samar Minallah Khan, Berger swapped the portraits of famous personalities for portraits of missing children and painted a helpline number along with them.

McDonald's takes advantage of late-night cravings

This story is from the October 2021 edition of The Lifestyle journalist.

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This story is from the October 2021 edition of The Lifestyle journalist.

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