RADIO HEADS
TRUE LOVE Magazine East Africa|April 2020
Known for their pleasant voices and eloquent English, Cate Sidede, Terry Muikamba and Anne Mwaura open up about life on air, their personal struggles and why they love radio.
ALISON SIFUMA, VIVIAN MAINA and ADUH KYALO

THE KISS 100 MID MORNING SHOW PRESENTER

CATE SIDEDE, 28 IG: @catesidede

One of my fond childhood memories is driving down Waiyaki way with my mom and pointing out to Lions place [Radio Africa group] as my future workspace. At the time I didn’t know what exactly I wanted to do, except that I wanted to work there.

It wasn’t until grade 13 or 14 at Brookhouse during career day that I knew exactly what I wanted to pursue. One speaker talked about PR and Marketing and it resonated with me. I wanted it, and that is what I studied for at Brighton’s University in the UK.

The decision to quit my job at a marketing and events company and join NYCE FM an online radio platform in 2015, did not sit well with my parents. For a minute I felt like I was letting them down. But even though it wasn’t according to their script, they came around to support my ambition. After a year at NYCE FM,I felt ready for mainstream radio and sent demos to several radio stations including KISS FM which I joined in 2016.

Many people know me more for ‘the daily dirt’, the girl with all the gossip rather than my mid-morning show. Being on radio is like having a veil over you. People recognize my voice, more than my face. A few people come up to me asking if I am 'the' Cate or I look like Cate from KISS. It's an honour to be a part of their lives even if it's virtual and for a short window in their day. I love when people message me or tweet me. Being a solo presenter means you are talking to yourself the whole show. But that tweet or that DM shows that someone is listening, and knowing that in a way I may have made someone laugh or smile makes my day worthwhile.

I don't have regrets. I know everything happens at its own pace and for a reason. I have questioning moments, like when I quit my job to do online radio. I had days where I wondered if I had made the right choice, but if I had not done that then I wouldn’t be the Cate that people know or hear.

Aside from radio, I love cooking. I was on Royco fuata flava as a contestant in its first season in 2014. It was an amazing experience and wouldn’t mind re-doing that. I also love to decorate spaces. If I wasn't in radio, I would consider doing interior design or voice-overs. I look forward to doing a voice over for a Disney movie one day.

I would classify getting into an accident on my 26th birthday as one of my worst experiences. I cannot begin to say what happened that day because honestly, I haven’t the slightest clue. One moment I am on the highway on James Gichuru road, the next I am spinning out of control into a ditch. I don’t know if I saw something and was avoiding it, I am not sure. I did not sustain any injuries thankfully and I am grateful to have come out of it alive and well.

I am in a relationship with an amazing man. I don't talk about my relationships because I like to keep my personal life private. Deal breakers in any relationship for me would boil down to character. I cannot deal with a rude or self centred person. If your character is off, you are gone.

I don’t look up to anyone, and I ask that nobody looks up to me. What that means is that you want to be like me, but then who will be you?

Being myself means being authentic. It's my signature in everything I do. I would not taint that by copying someone else. I admire and appreciate what others do but that's where I draw the line. There won't be another Cate Sidede and I don't want there to be another me. Just do you.

Not many people know that I am quite shy. They hear me on the radio and assume I am outgoing. I'm really not. I love peace and quiet.

THE CLASSIC 105 DRIVE SHOW PRESENTER

TERRY MUIKAMBA, 28 IG: @terrymuikamba

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