A true innovator and a pioneer in the creation to the marketing of perfume products to a global clientele, today, the brand stands as the epitome of sophistication, innovation and excellence. As the brand steps into another innovative collaboration with AND and Global Desi, TMM asks Abdulla Ajmal, Business Mentor, and Perfumist, NHA Division, Ajmal & Sons – India and Saurav Bhattacharya, Operations, Ajmal & Sons – NHA Division, India to share an insight of the vision, mission, and the role digital marketing is playing as a potential tool for the brand.
Tell us about the collaboration between AND X Global Desi X Ajmal Perfumes. What is so unique about it?
AA: It all started nearly two years ago House of Anita Dongre needed a global expert that truly understood Indian olfactive sensibilities. Ajmal with its ability to transcend from farm-to-fragrance i.e., raw materials and ingredients to final products with a focus on superior craftsmanship was also in search of a partner with similar DNA to collaborate in the fashion and lifestyle space. The timing was right and we sealed an alliance with them to leverage our global expertise and unique understanding of Indian olfactive sensibilities with their similar ethos of quality and craftsmanship.
Tell us about the new range of perfumes that have been launched under this collaboration.
AA: For this collaboration, our R&D team constantly monitored the olfactive trends and built an understanding of consumer behavior, product preferences, and competitive landscape between these 600 women from AND & Global Desi. The result was 8 archetypes, each one embodying a different aspect of the AND or GLOBAL DESI woman. The AND range tries to capture the spirit of the AND Woman – playful and delicate, lively and cheerful, calm and collected and headstrong yet dreamy. While the archetypes for Global Desi allude to the free-spirited, alluring and mystical facets of the Indian woman who is artistic and creative in her temperament. AND Fragrances are designed to appeal to the palette of well-traveled, fiercely independent, confident women who are drawn to fluid silhouettes, soft colors & botanical elements.
Continue reading your story on the app
Continue reading your story in the magazine
TWICE AS NICE: SUKRITI KAKAR AND PRAKRITI KAKAR
Twin sisters Sukriti Kakar and Prakriti Kakar are the first twins in the Indian music industry, but interestingly, their careers took off individually, and they are proud of that. While they definitely bank on the USP of being the first set of twins in the industry, they won’t stop from working individually and that speaks volumes of their potential, choices, versatility as singers. As the twin sisters celebrate their birthday this month, TMM gets candid with them to know more about their individual taste in terms of lifestyle choices and more.
Stay Naturally High: DRUNKEN MONKEY
Stay Naturally High: DRUNKEN MONKEY
Reaching For The Sky MASOOM MINAWALA
Meet Masoom Minawala, a digital-content-creator-turned –digital-entrepreneur. With over 1.2 million followers across all social media platforms, Masoom is one of the aspiring and most looked upon digital content creators in the country. Her content revolves around positivity, lifestyle, family, gender equality, books, travel, and more, and recently, she has started a new venture called @EmpowherOfficial, which aims to empower homegrown women-led Indian brands, bring visibility to them and elevate them to a global audience. She has also been a speaker at TEDxYouth@Wilrijk in Belgium and was put on HSBC’s list of leading female entrepreneurs worldwide. Additionally, she’s an equity partner and lead innovation & strategy at the e-commerce startup ‘The Cai Store’ too. In a detailed conversation with TMM, she talks about everything that makes her a successful woman and what keeps her going.
The Power Shot PRIYANK PANCHAL
Priyank Panchal is a shining star of the cricket world from the state of Gujarat and has been the first cricketer from the state who scored 300 runs in a single inning against Punjab. With many accolades and trophies shining bright at his home, it’s the zeal to play and learn more that drives this young player who is also an avid book reader. He believes that reading gives him an edge over others in terms of driving his mind in the right direction, helps him bring in more focus and attention to achieve his ultimate goal of playing in test matches at the international level. In a quick chat with TMM, the passionate cricketer talks about his journey so far and his inspiration.
NEXT IN LINE AKSHAY OBEROI
Born and brought up in the US, actor Akshay Oberoi feels that his connection with films is a gift from his father that made him passionate enough to live the dream of becoming an actor, and today, when he has made it, feels like a dream come true, where there is no scope for regrets. In conversation with TMM, he talks about his journey, the most challenging role till date, and why the concept of the director’s actor is misconstrued.
MS DHONI Comes On Board Copter7!
Copter7 is a range of new artisanal chocolates and beverages (alcoholic and non-alcoholic) by 7Ink Brews, a young and dynamic food and beverage company based out of Mumbai, founded by Mohit Bhagchandani and co-founded by Adil Mistry and Kunal Patel.
Dreams Come True Jhataleka Malhotra
Jhataleka Malhotra, the first runner-up of Femina Miss India 2014 recently made her Bollywood debut with the film Tuesdays and Fridays, produced by Sanjay Leela Bhansali and T-Series. For the young actress, it was a dream come true and she believes that it happened because her mother always told her a famous quote by Walt Disney that she abided by throughout her life, which says, ‘If you can dream it, you can do it.’ While the promising debutant has impressed all with her acting prowess and is enjoying all the appreciation, TMM asks her the experience of working under the perfectionist and how the beauty pageant changed her life.
Man On The Rise Ajinkya Rahane
Oprah Winfrey once said, “Passion is energy. Feel the power that comes from focusing on what excites you.” When you look at Indian cricketer Ajinkya Rahane, he reflects the same power when he focuses on the ground and it’s his passion that has made him come a long way in the gentleman’s game. Ajinkya’s success story is incomplete without his family and he affirms, “Life is pretty empty without the presence of an immediate family. Regardless of any success on the field, the truest moment of satisfaction always comes after spending time with family.” Today he feels content with everything he has achieved and believes that it is all about mental toughness, the ability to deal with unknown adversities, and perseverance that helps one make a mark in the highest level of the sport. In a detailed conversation with TMM, the cover man talks about his life journey where there is zero scope for any regret.
BURST THAT BUBBLE!
FLAVOUR BLASTER COCKTAILS
Sometimes, an idea needs time to incubate until it’s ready to grow. That was the case with Sujata Massey’s series about Perveen Mistry, a woman attorney practicing in India during the 1920s.
THIRTEEN FASCINATING 4X4S from the2020 Fall 4-Wheel Jamboree Nationals
Recap of the 39th Annual O’Reilly Auto Parts Fall 4-Wheel Jamboree Nationals
Klara Landrat & Her Journey with Endometriosis
Klara Landrat is an American-Israeli actress of Polish origin, producer, a writer known for her talent worldwide. She is starring in the Irish TV series – “Gods & Fighting Men” due for release in 2021.
HER MAJESTY PEDDLING HOMEMADE HOOCH!
QUEEN ELIZABETH looks like a dowdy, straitlaced granny, but she’s turned into a heck of a bartender — serving up her own brands of homemade hooch!
The Winter of Discontent
Even though america is preparing for a summer reopening, the Coronavirus will still be around to dog us when the temperatures fall.
India thought it had the virus beat. The virus had other ideas
Governments around the world keep repeating the same mistakes. In a country of 1.4 billion, the consequences are on a whole new scale
Reincarnation And Realpolitik
China, India, and the U.S. are vying to influence the selection of the next Dalai Lama
An Exclusive Interview With Nandakumar Narasimhan
The Little Red Train
A Room for Dad
Before Mom passed, I made a promise to her