Taste OF SUCCESS MY FITNESS PEANUT BUTTER
TMM|April 2021
Meet Rahil Virani, co-founder and brand director at MYFITNESS Peanut Butter, a homegrown brand that aims at making people understand the magic of original peanut butter and make it a part of their daily diet. In a detailed conversation with TMM, Rahil talks about the journey of the brand and his future plans.

How and when did the idea of MyFitness Peanut Butter happen to you?

I had just given up on becoming a CA after failing the final exams 4 times, which I undertook just after my 12th. Even then, I took up the job of heading a branch of a CA firm, even though I knew this isn’t what I really want to do. I took up that job for the sake of doing something till I find something that I’d really want to do. In the next 6 months, things weren’t going in the right direction and I decided to quit. During that time, my brotherin-law, Mohammad Patel, who happens to be All India Ranker in CA, also decided to quit his CA practice. This was back in December 2018. He took the initiative to ask my father to start a Peanut Butter brand. My Father is actually a partner at ‘SuperNutri Foods’ a food factory that manufactures 50,000 kgs of peanut butter but all of that gets exported. So why not come up with a brand that would cater to our own country? None of the partners at the food factory were interested in starting their own brand for the Indian market since they didn’t have the time or the vision. That’s when MYFITNESS Peanut Butter happened. Mohammad was very kind to have me on board for this project.

Talk about the USP of the brand.

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