THROUGH HIS EYES
TMM|December 2020
Innovation and creativity has no limit and Nicklas Hultman, a Senior Art Director, based in Haslev, Denmark reflects it in the best form. His Instagram profile @nicklas.h with more than 3k posts celebrate ‘Baroque Ikebana’ an artistic expression, where he combines everyday mass-produced objects like sneakers, socks, hammers, bricks, a showerhead, beer cans, rugs, or cleaning products along with floral arrangements and presents it in the form of a photo series. TMM talks to him to know more about the unique art form and his perspective.

Tell us about yourself.

I am Nicklas Hultman, an extremely visual person. Whatever I do I always tend to float away in my own thoughts and visual world. My mom was a florist, and my grandfather was a potter here in Denmark, so creative thinking has always been close to my heart. I have studied Textile Art (BFA) and Graphic Design (MFA) and I have worked in advertising agencies for several years around the world. Alongside my advertising job, I have always developed my own visual expression. I find communication very interesting, and how that visually takes form in our society.

How and when “Baroque Ikebana” happen to you?

The Baroque Ikebana project started without me actually knowing it when I lived in Shanghai (China) for five years.

I observed the heavy consumption of everyday products without people having recycling or sustainability in mind. When I later moved to Denmark, I saw the same consumption and the frequent use of single-use plastic. So, I wanted to make a comment on that but not in a doomsday manner or by telling people what to do. Instead, I wanted to make something beautiful with the everyday trash/objects we take for granted.

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